5 Tips For Creating a Micro Brand Video That Creates Audience Impact

Micro Brand Video

 

 

A micro brand video or short video is typically less then 15 seconds. While there are no hard and fast rules for the length of a micro video, brands should keep in mind the limited attention span of their audience and the social media platforms they are using. Read more

Use Video As Part Of Your Personal Branding Strategy

 Personal Branding Strategy

 

“The best preparation for good work tomorrow is to do good work today. “

Elbert Hubbard

 

The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more

5 Tips On How To Build Customer Trust With Your Brand Storytelling

 

 

Why Customer Trust Is So Important?

 

 

Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more

How To Use Your Brand Vision To Tell An Inspirational Brand Story

 

Inspirational Brand Storytelling

An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more

10 Video Marketing Tips On How To Succeed With Your Brand Video

 

Why you need video marketing?

Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more

5 Creative Ideas For Your Next Brand Video

creative ideas

 

Why Creative Ideas Can Be Hard To Come By?

“If there is no struggle, there is no progress.”

Frederick Douglass

Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more

7 Common Video Mistakes And How To Avoid Them

 

 

Why You Need To Avoid Video Mistakes?

It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more

7 Tips For Using Video To Build An Audience Connection

 

Why Build An Audience Connection?

 

“It is impossible to begin to learn that which one thinks one already knows”

Epictetus

 

The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more

How To Plan Your Next Video Project In 5 Simple Steps

Video Project Plan

 

Start With Your Plan

 

“He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life.”

Victor Hugo

 

Video projects often fail because they are typically regarded as creative endeavours and are not subject to normal constraints. Every video project needs to be treated as a business opportunity and subjected to the same planning as every other business opportunity. To succeed with your video project you need to create a robust plan that will deliver the required outcome. Read more