Author Archives: admin

Why Your Brand Story Should Start With A Purpose

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“The secret of success is constancy to purpose.”

Benjamin Disraeli

 

Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more

5 Tips On How To Use Humor In Brand Storytelling

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“The secret to humor is surprise.”

Aristotle

 

Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more

5 Tips On How To Tell A Trustworthy Brand Story

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“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more

How To Use Nostalgia In Your Brand Storytelling

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“No man is rich enough to buy back his past.”

Oscar Wilde

 

As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more

5 Tips On How To Tell An Inspirational Brand Story

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“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo

 

It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

Why You Should Show Your Human Side When Telling Your Brand Story

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“I am no bird; and no net ensnares me; I am a free human being with an independent will. “

Charlotte Bronte

 

Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more

Top 10 Storytelling Tips On How To Connect With Your Audience

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“Better a little which is well done, than a great deal imperfectly.”

Plato

 

Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more

How To Engage An Emotional Response When Telling Your Story

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“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

How To Find Your Unique Voice And Make An Impact On Your Audience

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“The human voice is the organ of the soul.”

Henry Wadsworth Longfellow

 

 

In a world where we struggle to be heard it is important to find our unique voice. It does not matter whether we want to be hired for that dream job or share a unique insight or convince the world around us to embrace a particular cause. We need to be heard and that is why our voice is so important. Read more