Category Archives: Story Telling

5 Tips On How To Tell An Inspirational Brand Story

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“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo

 

It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

Why You Should Show Your Human Side When Telling Your Brand Story

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“I am no bird; and no net ensnares me; I am a free human being with an independent will. “

Charlotte Bronte

 

Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more

Top 10 Storytelling Tips On How To Connect With Your Audience

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“Better a little which is well done, than a great deal imperfectly.”

Plato

 

Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more

How To Engage An Emotional Response When Telling Your Story

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“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

How To Find Your Unique Voice And Make An Impact On Your Audience

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“The human voice is the organ of the soul.”

Henry Wadsworth Longfellow

 

 

In a world where we struggle to be heard it is important to find our unique voice. It does not matter whether we want to be hired for that dream job or share a unique insight or convince the world around us to embrace a particular cause. We need to be heard and that is why our voice is so important. Read more

7 Lessons I Have learned From Toastmasters About Telling A Story

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“The journey of a thousand miles begins with one step.”

Lao Tzu

 

Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more

Top 10 Tips For Creating A Stand Out Brand Video

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“Great things are done by a series of small things brought together. “

Vincent Van Gogh

 

With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more

Why Trust Matters When Telling Your Brand Story

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“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

 

The world has a problem trusting. Fake news and normally trustworthy institutions are letting people down globally. Even the former tech stars have betrayed our trust and failed to protect our data. This has led to a dilemma for people, who should we trust? who will cover our back? Read more

Do Your Customers Have A Personal Connection To Your Brand Storytelling?

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“Success is dependent on effort.”

Sophocles

 

 

The story a brand tells needs to be relevant to make any sort of impact on its audience. Unfortunately many brands tell stories that have no relevance to their audience. The best way to tell a relevant story is to establish a personal connection with your audience. Read more