Category Archives: Video Content

Unique Video Content Will Help Create More Brand Impact

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“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

The Main Focus Of Your Brand Video Should Be Your Audience

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Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

How To Be Effective In Your Next Video Presentation

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“Thinking is the hardest work there is, which is probably the reason why so few engage in it. “

Henry Ford

 

With more and more interaction taking place online, we are being regularly asked to present material online. This could be a budget proposal to an office when we are working remotely or a vital presentation for an office in a different location. It could be a sales proposal for a contract we our trying to secure. Typically we have to give a video presentation and we have one chance to make a good impression. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

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“There is little success where there is little laughter. “

Andrew Carnegie

 

The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more

7 Tips For Nailing Your Next Video Appearance

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“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more

7 Top Tips For Creating A Stand Out Live Streaming Session

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“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Benjamin Franklin

 

Creating a regular live streaming session is a great way to interact with your audience. It means you have the benefit of real-time interaction, which allows you to get to heart of what matters to your audience. Read more

Top 10 Tips For Creating A Stand Out Brand Video

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“Great things are done by a series of small things brought together. “

Vincent Van Gogh

 

With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more

3 Questions To Ask Yourself Before Planning Your Brand Video Strategy

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“The beginning is the most important part of the work.”

Plato

 

Creating a successful brand video strategy is the first step in ensuring your video content will resonate with your audience. Creating a brand video strategy means not taking the “winning the lottery approach” to your marketing. You want to take a methodical, well thought out approach to your video content creation. Read more

What This Years Christmas Videos Can Teach Us About Storytelling

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“Live as if you were to die tomorrow. Learn as if you were to live forever.”

Mahatma Gandhi

 

Christmas videos can provide us with some of the best brand content we are likely to see in any given year. At the heart of the most successful Christmas videos is great storytelling. Read more