How To Be Effective In Your Next Video Presentation



“Thinking is the hardest work there is, which is probably the reason why so few engage in it. “

Henry Ford


With more and more interaction taking place online, we are being regularly asked to present material online. This could be a budget proposal to an office when we are working remotely or a vital presentation for an office in a different location. It could be a sales proposal for a contract we our trying to secure. Typically we have to give a video presentation and we have one chance to make a good impression.

Sometimes we are unfamiliar with doing a video presentation and may be unsure how to proceed. With this in mind I want to share some tips, I have learned when having to give an important video presentation recently.


Good Preparation Is Key

The more prepared you are the more confident you will be. Do as many test runs as you need to make sure you are confident with your delivery. However don’t overdo the preparation, as you might appear bored with your delivery. It is a fine line, with which you will become familiar with overtime.

Get feedback from people you trust on your practice run, but who are not necessarily close friends, as they will give you genuine feedback. Test all the video and audio equipment before you use it and make sure you are confident with its use. If you are struggling with the technical details, enlist somebody more technically knowledgeable to help you.


Show Your Best Side

The great advantage of doing a video presentation is that you can let your personality shine. You can show your audience why you are so passionate about your subject and why it is so important to you. It gives you a chance to demonstrate your expertise on your subject matter and how you can share information in a logical but compelling manner.


You Need To Work The Camera

The difference between a video presentation and a normal presentation is that your camera has to be the focus of your attention. You need to treat the camera as an old friend who is listening to your every word and is watching your every move. This means you never should never loose eye contact with the camera, use a teleprompter if necessary. Be careful not to make exaggerated or sharp gestures that will affect your delivery effectiveness when recorded on camera.


Stick To Your Point

Be clear on what your message is and stick to the point when giving your presentation. Remember everything is recorded and you need to ensure your audience is not distracted by superfluous content.


Timing Is Everything

Video presentations have a limited time format and you need to respect that. Remember if you run over time your audience will be annoyed. A video presentation may be used at a later date and if it is longer than expected, you run the risk of somebody editing out a critical point you are trying to make.


It is Your Time To Shine

“Character may almost be called the most effective means of persuasion.”



A video presentation is one of the few times in life that you get to control your narrative. You can share your insight in the way that you want with no interruptions. If you do it well it can be recorded once and shared many times, promoting an idea or insight that is important to you.