3 Questions To Ask Yourself Before Planning Your Brand Video Strategy

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“The beginning is the most important part of the work.”

Plato

 

Creating a successful brand video strategy is the first step in ensuring your video content will resonate with your audience. Creating a brand video strategy means not taking the “winning the lottery approach” to your marketing. You want to take a methodical, well thought out approach to your video content creation. Read more

What This Years Christmas Videos Can Teach Us About Storytelling

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“Live as if you were to die tomorrow. Learn as if you were to live forever.”

Mahatma Gandhi

 

Christmas videos can provide us with some of the best brand content we are likely to see in any given year. At the heart of the most successful Christmas videos is great storytelling. Read more

Why Trust Matters When Telling Your Brand Story

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“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

 

The world has a problem trusting. Fake news and normally trustworthy institutions are letting people down globally. Even the former tech stars have betrayed our trust and failed to protect our data. This has led to a dilemma for people, who should we trust? who will cover our back? Read more

Understanding Your Audience Is The Key To A Successful Video Strategy

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“No problem can withstand the assault of sustained thinking. “

Voltaire

 

Video projects often start with an idea, and thereafter the marketing team are “chasing their tails” trying to make the video fit into their marketing strategy. It is an understandable approach because the idea is often triggered by something a team member sees or reads and thinks that will work for their brand. However the more effective way to create a video is to start by understanding your audience. Read more

5 Ways To Make Your Brand Video More Relevant

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“Happiness lies in the joy of achievement and the thrill of creative effort.”

Franklin D. Roosevelt

 

Catching the attention of your audience with your latest brand video can be difficult. Social media platforms are littered with unsuccessful brand videos. The key to creating an engaging video is to make it relevant to your audience. Read more

5 Ways To Improve Your Call To Action On Your Brand Video

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“No problem can withstand the assault of sustained thinking.”

Voltaire

Encouraging your audience to complete a successful call to action is at the heart of every brand video. How many viewers take the next step and respond to your call to action is what defines a successful brand video. Read more

5 Questions To Ask About Your Audience Before Starting A Video Project

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“The secret of getting ahead is getting started.”

Mark Twain

 

Video marketing is always a part of an evolutionary process. The more stories you tell the better you get at storytelling. While there is no foolproof blue print for creating a successful video, there is a foolproof starting position. That starting position is to ask yourself about your audience and here is 5 suggestions to get you started. Read more

7 Mistakes To Avoid On Your Next Video Project

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“The only man who never makes a mistake is the man who never does anything.”

Theodore Roosevelt

 

Most of the time I give tips on how to improve your visual storytelling. Today I am going to point out 7 problems that I often come across with a video project. Problems often occur because a brand does not apply their usual marketing process to their video production. Read more

5 Tips On Making Your Brand Video Opening Memorable

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“A man who dares to waste one hour of time has not discovered the value of life.”

Charles Darwin

The trouble with the fast paced world we live in is that people can decide arbitrarily how they spend their time online. This is never truer than when browsing video content. With so much brand content available people can afford to be very impulsive. This means brands must be very careful how they start a video. With the potential to lose a viewer in less than 5 seconds a video opening must really work hard to keep an audiences attention. Read more

Do Your Customers Have A Personal Connection To Your Brand Storytelling?

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“Success is dependent on effort.”

Sophocles

 

 

The story a brand tells needs to be relevant to make any sort of impact on its audience. Unfortunately many brands tell stories that have no relevance to their audience. The best way to tell a relevant story is to establish a personal connection with your audience. Read more