8 Video Ideas For Your Next Video Project

Video Ideas

 

Why You Need Video Ideas?

 

Audiences are more demanding now, they want new and innovative video content. Gone are the days when simply having a video online impresses and engages your audience. They want quality video content that will give them helpful, genuine entertaining insights into your brand. To achieve this you need to think about where you get your video ideas and how you deliver your projects. Read more

Why Problem Solving Is At The Heart Of Brand Storytelling

problem solving

 

Problem Solving And Storytelling

 

“A moment’s insight is sometimes worth a life’s experience.”

Oliver Wendell Holmes Senior

 

The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more

5 Reasons To Tell Your Personal Story And Make A Difference In Your World

personal story

 

Why Should You Tell Your Personal Story?

 

“If you wish to be a writer, write.”

Epictetus

 

There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more

Unique Video Content Will Help Create More Brand Impact

 

“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

The Main Focus Of Your Brand Video Should Be Your Audience

Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

A Special Occasion Speech: 5 Lessons I Have learnt From Toastmasters

 

“Let us celebrate the occasion with wine and sweet words. “

Plautus

 

We will all be called to give a speech at some occasion in our life. This can be a best persons speech at a wedding, a eulogy at a funeral of a loved one, a toast at a party or any other occasion where we need to make a speech. They have one thing in common, the thought of giving a special occasion speech can be the “stuff of nightmares” for most people. Read more

Why Your Brand Story Should Start With A Purpose

 

 

 

“The secret of success is constancy to purpose.”

Benjamin Disraeli

 

Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more

5 Tips On How To Use Humor In Brand Storytelling

 

“The secret to humor is surprise.”

Aristotle

 

Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more

5 Tips On How To Tell A Trustworthy Brand Story

 

 

 

“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more

How To Use Nostalgia In Your Brand Storytelling

 

 

“No man is rich enough to buy back his past.”

Oscar Wilde

 

As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more