Tag Archives: audience

5 Tips On How To Tell An Inspirational Brand Story

Posted on by .

 

 

“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo

 

It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

Why You Should Show Your Human Side When Telling Your Brand Story

Posted on by .

 

“I am no bird; and no net ensnares me; I am a free human being with an independent will. “

Charlotte Bronte

 

Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more

Top 10 Storytelling Tips On How To Connect With Your Audience

Posted on by .

 

“Better a little which is well done, than a great deal imperfectly.”

Plato

 

Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more

How To Engage An Emotional Response When Telling Your Story

Posted on by .

 

“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

7 Lessons I Have learned From Toastmasters About Telling A Story

Posted on by .

 

 

“The journey of a thousand miles begins with one step.”

Lao Tzu

 

Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more

3 Questions To Ask Yourself Before Planning Your Brand Video Strategy

Posted on by .

 

 

 

“The beginning is the most important part of the work.”

Plato

 

Creating a successful brand video strategy is the first step in ensuring your video content will resonate with your audience. Creating a brand video strategy means not taking the “winning the lottery approach” to your marketing. You want to take a methodical, well thought out approach to your video content creation. Read more

Understanding Your Audience Is The Key To A Successful Video Strategy

Posted on by .

 

 

 

“No problem can withstand the assault of sustained thinking. “

Voltaire

 

Video projects often start with an idea, and thereafter the marketing team are “chasing their tails” trying to make the video fit into their marketing strategy. It is an understandable approach because the idea is often triggered by something a team member sees or reads and thinks that will work for their brand. However the more effective way to create a video is to start by understanding your audience. Read more

5 Ways To Make Your Brand Video More Relevant

Posted on by .

 

“Happiness lies in the joy of achievement and the thrill of creative effort.”

Franklin D. Roosevelt

 

Catching the attention of your audience with your latest brand video can be difficult. Social media platforms are littered with unsuccessful brand videos. The key to creating an engaging video is to make it relevant to your audience. Read more

Do Your Customers Have A Personal Connection To Your Brand Storytelling?

Posted on by .

 

 

“Success is dependent on effort.”

Sophocles

 

 

The story a brand tells needs to be relevant to make any sort of impact on its audience. Unfortunately many brands tell stories that have no relevance to their audience. The best way to tell a relevant story is to establish a personal connection with your audience. Read more