Tag Archives: audience

The Main Focus Of Your Brand Video Should Be Your Audience

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Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

A Special Occasion Speech: 5 Lessons I Have learnt From Toastmasters

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“Let us celebrate the occasion with wine and sweet words. “

Plautus

 

We will all be called to give a speech at some occasion in our life. This can be a best persons speech at a wedding, a eulogy at a funeral of a loved one, a toast at a party or any other occasion where we need to make a speech. They have one thing in common, the thought of giving a special occasion speech can be the “stuff of nightmares” for most people. Read more

Why Your Brand Story Should Start With A Purpose

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“The secret of success is constancy to purpose.”

Benjamin Disraeli

 

Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more

5 Tips On How To Use Humor In Brand Storytelling

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“The secret to humor is surprise.”

Aristotle

 

Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more

5 Tips On How To Tell A Trustworthy Brand Story

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“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more

How To Use Nostalgia In Your Brand Storytelling

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“No man is rich enough to buy back his past.”

Oscar Wilde

 

As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more

5 Tips On How To Tell An Inspirational Brand Story

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“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo

 

It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

Why You Should Show Your Human Side When Telling Your Brand Story

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“I am no bird; and no net ensnares me; I am a free human being with an independent will. “

Charlotte Bronte

 

Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more

Top 10 Storytelling Tips On How To Connect With Your Audience

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“Better a little which is well done, than a great deal imperfectly.”

Plato

 

Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more

How To Engage An Emotional Response When Telling Your Story

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“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more