Tag Archives: Audience Connection

5 Tips On How To Tell A Trustworthy Brand Story

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“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more

Why You Should Show Your Human Side When Telling Your Brand Story

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“I am no bird; and no net ensnares me; I am a free human being with an independent will. “

Charlotte Bronte

 

Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more

Top 10 Storytelling Tips On How To Connect With Your Audience

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“Better a little which is well done, than a great deal imperfectly.”

Plato

 

Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more

How To Engage An Emotional Response When Telling Your Story

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“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

How To Find Your Unique Voice And Make An Impact On Your Audience

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“The human voice is the organ of the soul.”

Henry Wadsworth Longfellow

 

 

In a world where we struggle to be heard it is important to find our unique voice. It does not matter whether we want to be hired for that dream job or share a unique insight or convince the world around us to embrace a particular cause. We need to be heard and that is why our voice is so important. Read more

7 Lessons I Have learned From Toastmasters About Telling A Story

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“The journey of a thousand miles begins with one step.”

Lao Tzu

 

Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

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“There is little success where there is little laughter. “

Andrew Carnegie

 

The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more