Tag Archives: Audience Connection

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds


“There is little success where there is little laughter. “

Andrew Carnegie


The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more

7 Tips For Nailing Your Next Video Appearance




“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more

7 Tips To Help Create Entertaining Brand Videos That Will Wow Your Audience


“Imagination rules the world.”

Napoleon Bonaparte




Creating entertaining brand videos is not an easy task. Even larger brands can get it wrong on occasion. It is however worth the effort of trying to create entertaining brand videos. Entertaining videos when done well will create content your audience will appreciate and share in their networks. Read more

7 Tips On Creating Videos That Your Audience Will Want To Watch


“Vision is the art of seeing what is invisible to others.”

Jonathan Swift


Brands need to become master storytellers and create videos that people want to watch and share with their networks. Creating videos that audiences will engage with is never easy. Read more

3 Tips To Help Capture The Attention Of Your Video Viewers




“Wise men speak because they have something to say; Fools because they have to say something.”



Since the rise to prominence of the Internet the length of our attention spans has been the subject of much discussion. Nowhere is this statement truer than in the area of video. What is the attention span of the typical video viewer? Read more

The Secret To Telling A Compelling Brand Story



“The way to get started is to quit talking and begin doing.”

Walt Disney


I mainly blog about the importance of storytelling and the power it has to influence and change the way people think. People often ask me, where do you start when you want to tell a compelling brand story. Read more

Why Your Audience Should Guide Your Video Stories


“The only source of knowledge is experience.”

Albert Einstein


Online videos have now become the “De Facto” standard for information sharing in a mobile era. This means we need to improve the way we tell our video stories and this can be achieved by creating customer driven video content. Read more

5 Lessons I Have learned From A Toastmasters Humorous Speech Contest About Storytelling Humour



“The secret to humor is surprise.”




One of the great benefits about being a member of Toastmasters is that you get to hear and learn from some great speeches. A couple of weeks ago I was at a Toastmasters Humorous Speech Contest and was amazed at the quality and entertainment value of the speeches. Read more

How To Use Numbers To Tell Your Story



“A good decision is based on knowledge and not on numbers. “


Numbers in themselves lack the ability to create an emotional connection with your audience. To connect with your audience on an emotional basis you need to craft a story they will want to hear. Read more

Knowing Your Audience Is The First Rule Of Storytelling



“The noblest pleasure is the joy of understanding.”

Leonardo da Vinci



How can you expect to relate to an audience without first knowing your audience. You need to understand who your audience is and what is important to them to make them care about your story. Read more