Tag Archives: brand video

The Main Focus Of Your Brand Video Should Be Your Audience

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Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

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“There is little success where there is little laughter. “

Andrew Carnegie

 

The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more

7 Tips For Nailing Your Next Video Appearance

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“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more

Why You Should Know Your Project Vision Before You Start Your Video Project

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“Vision is the art of seeing what is invisible to others.”

Jonathan Swift

 

Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more

Top 10 Tips For Creating A Stand Out Brand Video

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“Great things are done by a series of small things brought together. “

Vincent Van Gogh

 

With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more

3 Questions To Ask Yourself Before Planning Your Brand Video Strategy

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“The beginning is the most important part of the work.”

Plato

 

Creating a successful brand video strategy is the first step in ensuring your video content will resonate with your audience. Creating a brand video strategy means not taking the “winning the lottery approach” to your marketing. You want to take a methodical, well thought out approach to your video content creation. Read more

What This Years Christmas Videos Can Teach Us About Storytelling

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“Live as if you were to die tomorrow. Learn as if you were to live forever.”

Mahatma Gandhi

 

Christmas videos can provide us with some of the best brand content we are likely to see in any given year. At the heart of the most successful Christmas videos is great storytelling. Read more

Understanding Your Audience Is The Key To A Successful Video Strategy

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“No problem can withstand the assault of sustained thinking. “

Voltaire

 

Video projects often start with an idea, and thereafter the marketing team are “chasing their tails” trying to make the video fit into their marketing strategy. It is an understandable approach because the idea is often triggered by something a team member sees or reads and thinks that will work for their brand. However the more effective way to create a video is to start by understanding your audience. Read more

5 Ways To Improve Your Call To Action On Your Brand Video

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“No problem can withstand the assault of sustained thinking.”

Voltaire

Encouraging your audience to complete a successful call to action is at the heart of every brand video. How many viewers take the next step and respond to your call to action is what defines a successful brand video. Read more

7 Mistakes To Avoid On Your Next Video Project

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“The only man who never makes a mistake is the man who never does anything.”

Theodore Roosevelt

 

Most of the time I give tips on how to improve your visual storytelling. Today I am going to point out 7 problems that I often come across with a video project. Problems often occur because a brand does not apply their usual marketing process to their video production. Read more