Tag Archives: emotional connection

5 Reasons To Tell Your Personal Story And Make A Difference In Your World

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personal story

 

Why Should You Tell Your Personal Story?

 

“If you wish to be a writer, write.”

Epictetus

 

There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more

5 Tips On How To Tell A Trustworthy Brand Story

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“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more

How To Use Nostalgia In Your Brand Storytelling

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“No man is rich enough to buy back his past.”

Oscar Wilde

 

As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more

5 Tips On How To Tell An Inspirational Brand Story

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“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo

 

It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

How To Engage An Emotional Response When Telling Your Story

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“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

7 Lessons I Have learned From Toastmasters About Telling A Story

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“The journey of a thousand miles begins with one step.”

Lao Tzu

 

Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

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“There is little success where there is little laughter. “

Andrew Carnegie

 

The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more

Top 10 Tips For Creating A Stand Out Brand Video

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“Great things are done by a series of small things brought together. “

Vincent Van Gogh

 

With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more