Tag Archives: emotional connection

5 Tips On How To Tell An Inspirational Brand Story

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“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo


It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

How To Engage An Emotional Response When Telling Your Story

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“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

7 Lessons I Have learned From Toastmasters About Telling A Story

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“The journey of a thousand miles begins with one step.”

Lao Tzu


Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

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“There is little success where there is little laughter. “

Andrew Carnegie


The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more

Top 10 Tips For Creating A Stand Out Brand Video

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“Great things are done by a series of small things brought together. “

Vincent Van Gogh


With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more

5 Tips To Make Educational Brand Videos More Interesting

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“You cannot open a book without learning something.”



Every experience we are exposed to helps us learn something new about the world around us. Learning is fundamental to the human condition it is what helps us to fit into the world we live in. By creating educational brand videos, brands are tapping into this very human need to learn how to solve our problems. Read more

How To Build An Emotional Connection With Your Brand Stories

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“If you wish to be a writer, write.”



Telling stories is a way a brand can connect with its customers. The best stories form an emotional connection with their audience. The audience cares about the stories and upon hearing the stories they are inspired to action. Read more

What Big Brands Can Teach Us About Christmas Storytelling

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“Is there anyone so wise as to learn by the experience of others?


This is the time of the year that brands roll out their seasonal offerings on this side of the Atlantic. Christmas storytelling is all about connecting with your audience on an emotional basis. Read more