Tag Archives: video

Unique Video Content Will Help Create More Brand Impact

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“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

How To Be Effective In Your Next Video Presentation

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“Thinking is the hardest work there is, which is probably the reason why so few engage in it. “

Henry Ford

 

With more and more interaction taking place online, we are being regularly asked to present material online. This could be a budget proposal to an office when we are working remotely or a vital presentation for an office in a different location. It could be a sales proposal for a contract we our trying to secure. Typically we have to give a video presentation and we have one chance to make a good impression. Read more

7 Tips For Nailing Your Next Video Appearance

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“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more

7 Top Tips For Creating A Stand Out Live Streaming Session

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“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Benjamin Franklin

 

Creating a regular live streaming session is a great way to interact with your audience. It means you have the benefit of real-time interaction, which allows you to get to heart of what matters to your audience. Read more

What This Years Christmas Videos Can Teach Us About Storytelling

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“Live as if you were to die tomorrow. Learn as if you were to live forever.”

Mahatma Gandhi

 

Christmas videos can provide us with some of the best brand content we are likely to see in any given year. At the heart of the most successful Christmas videos is great storytelling. Read more

7 Mistakes To Avoid On Your Next Video Project

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“The only man who never makes a mistake is the man who never does anything.”

Theodore Roosevelt

 

Most of the time I give tips on how to improve your visual storytelling. Today I am going to point out 7 problems that I often come across with a video project. Problems often occur because a brand does not apply their usual marketing process to their video production. Read more

5 Tips To Make Educational Brand Videos More Interesting

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“You cannot open a book without learning something.”

Confucius

 

Every experience we are exposed to helps us learn something new about the world around us. Learning is fundamental to the human condition it is what helps us to fit into the world we live in. By creating educational brand videos, brands are tapping into this very human need to learn how to solve our problems. Read more

Why Video Provides Your Audience With The Best Vicarious Experience

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“Life is either a great adventure or nothing.”

Helen Keller

 

According to a Forbes article on social media trends for 2017 by Jayson DeMers, one of the key trends in 2017 is that social media users will want a more vicarious experience. It will not be enough for them for you to tell your users what an event was like, they will want you to show them what it is like to be there. Read more