7 Mistakes To Avoid When Planning Your Next Video Project

 

 

 

Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more

How To Tell An Authentic Brand Story

Authentic Brand Story

 

I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more

Why Fun Is Often The Missing Ingredient In Your Brand Video Product

 

 

There is a lot that goes into planning and executing a successful brand video.  Brands take video production very seriously as it is often the cornerstone of a successful brand marketing strategy. Sometimes when planning and executing our next video it is not surprising we forget to have fun. Read more

What Are Your Audience Feeling When Watching Your Brand Videos?

audience feeling

 

The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more

How To Create Customer Value With Your Brand Videos

 

customer value

 

Why Creating Customer Value Matters?

I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more

Short Form Video Content For A Distracted Generation

Short Form Video Content

 

Why Short Form Video Content?

 

Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more

My Top 7 2019 Brand Videos And What I Learned From Them

2019 Brand Videos

 

As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more

The Value Of A Behind The Scenes Video And 5 Tips On Improving Your Video Content

 

 

A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more

5 Lessons About Video Presentations That I Have Learnt From Completing A Toastmasters Manual

 

Video Presentations

 

I thought I knew a lot about giving video presentations. That was until I suddenly found myself at the wrong side of the camera when completing a Toastmasters Advanced Manual Project on video communication. You see I was used to producing videos not starring in them, however for this project I had to complete 5 video assignments ranging from hosting a talk show to producing and starring in a press conference and 3 other assorted video assignments. Read more