Every year I write a blog about some of my favourite seasonal videos and what they can teach us about storytelling.This year has been remarkable and different by any standard. The 2020 seasonal videos reflect the nature of the year. They reflect the importance of the simple things like family and community more so than any other year. Read more
Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. Read more
Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
Great video ideas for brand videos are easy to come about. The key is to make sure they consist of strong storytelling that resonates with your audience. Read more
There are a lot of great brand videos available online. I have decided to put together a list of a few 2020 brand videos that I have found interesting. This list is purely subjective and I am sure if you do a list it would be completely different. It is not meant to be the best of 2020 only a list representative list of what is available at the moment. Read more
The best way to attract and keep your audiences attention with your brand video is to make it relevant to their lives. Being relevant is what gets and keeps peoples attention. Video content must fill a need in your audiences life. Read more
I always think that a video, when done well can be a master class in visual storytelling. The key to successful execution always starts with a well thought out plan. Read more
