How To Tell A Compelling Story With Your Brand Video

 

 

Telling a compelling story is how we get people to remember our message. The best storytellers ensure we remember and act upon the message they give us. When creating a brand video you need to think what is the best way to deliver your story. Read more

How To Improve Your Live Streaming Event By Answering A Few Simple Questions

Live Streaming Event

 

Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more

How To Create A Focused Message For Your Brand Video

 Focused Message

 

Why do you need to create a focused message for your brand video?

 

“It is during our darkest moments that we must focus to see the light.”

Aristotle

The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more

What I Have learned About Video Creativity During Lockdown From These Brands

Video Creativity

 

 

The last couple of months have been both amazing and frightening simultaneously. Nothing like it will probably happen again in our lifetime. The world paused for a few months and as it starts up again I thought this would be a good time to share a few brand videos that got me thinking about what I have learned about video creativity from these videos. Read more

What I Have Learned About Successful Leadership In a Changing World

 

Successful Leadership

 

Successful leadership is the cornerstone of a successful organization. The best leaders are those that inspire team members to be a better “version of their selves”

Leadership is never about being at the top it is about being the enabler. It is about letting your team develop so they can make a positive contribution to your organization and develop their personal skills. Read more

How To Capture Your Audience’s Attention And Keep Your Speech Relevant

Audience’s Attention

 

Why You Need To Capture Your Audience’s Attention?

It is very hard to capture your audience’s attention when speaking and so easy to loose it. Every speech you make is competing for attention with every random thought your audience is having. Everybody in your audience is continually trying to juggle their busy lives and very few are giving you their undivided attention. This is especially true when the next distraction is only “one click away” Read more