What I Lave Learned About Video Conferencing Since Staying At Home

video conferencing

 

Like most people in the world today I have suddenly found myself unable to attend physical meetings. As the world scrambles to function in this new reality we have found the need to develop a new skill set. Video conferencing has suddenly become our number one new skill set. Read more

How To Improve Your Public Speaking And Inspire Your Audience

 

Public speaking is at the heart of how we impact the world around us. Many times in our life we will be called to speak in public. The occasion may be sad, joyous, work related or an opportunity to talk about a subject we care really care about. Read more

How To Get Your Brand Voice Heard Above All The Online Chatter

 

 

In an age of online chatter and endless content your brand voice needs to be heard more than ever. One way to achieve this is to make sure your voice reflects your brand personality and reflects your brand identity. These are the brand elements that will allow your audience form an emotional connection with your brand. Read more

7 Mistakes To Avoid When Planning Your Next Video Project

 

 

 

Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more

How To Tell An Authentic Brand Story

Authentic Brand Story

 

I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more

Why Fun Is Often The Missing Ingredient In Your Brand Video Product

 

 

There is a lot that goes into planning and executing a successful brand video.  Brands take video production very seriously as it is often the cornerstone of a successful brand marketing strategy. Sometimes when planning and executing our next video it is not surprising we forget to have fun. Read more

What Are Your Audience Feeling When Watching Your Brand Videos?

audience feeling

 

The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more

How To Create Customer Value With Your Brand Videos

 

customer value

 

Why Creating Customer Value Matters?

I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more