“Learning never exhausts the mind.”
Leonardo Da Vinci
Marketing is about educating the world about your brand. It tells your story in a way that shows people why they should care about it. Video content is a way of making sure that your customers hear your story. Remember videos are the present and the future as they are one of the easiest ways for people to consume information.
If you don’t believe me, consider the following 10 reasons why videos are ideal for telling your brand story.
1. Conveys Emotion
One of the most important characteristics your brand stories must show is emotion. It is the emotion your audience feels when hearing your story that will decide what they do next. Videos are a great way to convey emotion and done well the audience will feel it to.
2. Has A Subtle Marketing Impact
When customers are being bombarded with online marketing everyday, it is the marketing that does not feel like marketing that will do best. Remember nobody wants to be told what to do; they want to hear brand stories that will inspire them to be better. Video is an ideal way to tell your brand story in a subtle way and leave the “in your face marketing” elsewhere.
3. Creates A Complete Viewer Experience
Video has the advantage of being a total multimedia experience that encompasses all our senses. Using visuals and sound add extra depth to your storytelling and help easily paint complex pictures. Using multimedia makes it easy to add drama and suspense to your storytelling and thus emotionally engage your audience.
4. Shows Your Brand Personality
Brands often struggle to show what their brand personality is. Video content is a great way of showing the different aspect of a brands character that make up its personality. Videos can be humorous, caring, serious, and intelligent or show any other characteristic a brand wants to show.
5. Values Your Viewers Time
No content values a users time better than videos. They allow you to tell your story in a way that conveys the maximum amount of information in the shortest possible time. Videos truly paint a picture in the viewers mind as they watch your story.
6. Simplifies Your Story
You can use visual and sound effects to highlight parts of your story that really matter. Keeping your brand story to the point helps concentrates the viewers mind on the heart of your story.
7. Easy To Share
Videos are a very easy medium to share and can easily be consumed by your audience on the go. The best viral content is often visual content because it is easy to understand and consume.
8. Celebrates Your Customer
The best brand content celebrates the struggles and achievements of its customer. By including the customer as the hero of your story in your video, you make it easy to for them to see how important they are to your brand.
9. Shows The Journey
Videos by their nature still tend to be a linear storytelling medium, though this will change with virtual reality and 360°, videos still make it easy to show your brand story. Videos are an ideal way of sharing brand stories that show the brand journey.
10. Easier To Create A Campaign
Videos can build a modular linked market campaign where each video builds on the previous content. Think about a series of videos that show different steps in solving a customer problem. It is easy to see how videos can be used to show events from different perspectives or build seasonal campaigns over a period of years. The possibilities of video campaigns are endless.
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
The best aspect of brand stories told through a visual medium is the ability to simplify your message. Video allows you to show your story as well as to tell it. Your storytelling can be enhanced by adding sound to your video that can be used to convey all types of emotion. Video marketing has the ability to show the world what your brand stands for and why it should matter to them.