What You Should Know About Live Video Storytelling

What You Should Know About Live Video Storytelling

 

“The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.”

Therese Fowler

 

Live Video storytelling is set to explode with all the main social networks now developing or having launched their own live video options. With the launch of stories Instagram is taking on the live video superstar Snapchat.

 

Live video storytelling allows you to interact with your audience in a more immediate manner. It is a very powerful marketing tool that allows you to share your message, values, philosophies and behind the scenes stories.

 

One Shot

 

“The more you like yourself, the less you are like anyone else, which makes you unique.”

Walt Disney

 

It may be obvious but “live” means “live” and you only get one chance at getting your story across. Live video storytelling therefore needs careful planning and knowing exactly what your story is and how you plan to tell it. It may seem odd but the more you practice telling the story the more natural you will appear. However remember there is a tipping point where it will become over practiced and appear unnatural. You will with some practice know when you should stop practicing and go live.

 

Know Your Audience

 

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

Peter Drucker

 

Knowing and understanding your audience is the key to telling stories that matter. By knowing what matters to your audience you will identify parts of your own story that will resonate with your audience.

 

Insight

 

“A point of view can be a dangerous luxury when substituted for insight and understanding.”

Marshall McLuhan

 

The difference between a good story and a bad story is how you connect with your audience. If you tell a story that your audience has no interest in it, will fail to connect. Live video storytelling means you tell a story that your audience cares about. Your story should have an insight that makes your audiences life better for hearing your story.

 

Everyone Has A Story

 

“The story of the human race is the story of men and women selling themselves short“

Abraham Maslow

 

Every person and brand has their own story that an audience will care about if pitched at them and relevant to their lives. Your struggle should reflect their struggle and define your world vision giving them an inside seat on exactly who you are and what you do.

 

Be Authentic

 

“You can’t try to be authentic. You either are or you aren’t. “

Oscar Isaac

 

With live video storytelling your viewers will easily spot a fake. You need to be yourself and you will be surprised at how this will resonate with your audience. People appreciate honesty and rarely enjoy being conned. You will find your own audience. Everyone has their own tribe who will appreciate your story and will see parts of their own story in your story.

 

“Always remember that you are absolutely unique. Just like everyone else.”

Margaret Mead

 

Live video storytelling requires a brand to show the people behind the brand, what are the stories behind the brand and why does the brand do what it does. The difference between live storytelling and normal storytelling is that the audience needs to feel it is gaining an inside track on the brand. You need to give the audience the best performance you can give and make them feel they are getting a special unique perspective on your story. To do this successfully requires careful planning and understanding your audience.