“Those who tell the stories rule the world.”
Hopi American Indian proverb
The key to a successful video is having something worthwhile to say and knowing how to say it. This is why the art of video storytelling is so important.
Video storytelling is the skill that allows you to share your message in a way that that your audience understands and appreciates. There is no point in having the most important message in the world if you are incapable of sharing it with the rest of the world.
The following 5 brands wanted to share their story with the world and did so by using video storytelling in a way that made you remember or care about their message.
Reebok: 25,915 Days
This video is all about highlighting the fact we have a finite life and it challenges us to use the time we have well. The video cleverly works around the concept that the average human lifespan is 71 years or 25,915 days. The video asks us to to choose a healthy activity as part of our daily activity.
Challenge your audience to do something that they can achieve and feel good about.
GoPro: Fireman Saves Kitten
Sometimes it is the small gestures that will move your audience, as is the case of this fireman saving a kitten. GoPro normally known for its stunning outdoor video content used this user generated video content to create a viral sensation.
Create video content that will emotionally connect with your audience.
Momondo : The DNA Journey
The key to the success of this video is that it challenges the idea of who we think we are. The story of who we are resides in our DNA and it may challenge our belief system when we see how diverse we really are.
Do not be afraid to show your audience a different worldview than they are used to seeing.
Super Bowl 50: Doritos Ad
Super Bowl Ads have only a vey short time to capture the imagination and attention of their audience. This super bowl ad does this really well. It takes one of life’s most moving moments and finds some unlikely humor in it.
Humor can be found in almost any of life’s situations it just needs to be handled well.
Nike: Snow Day
Everyone likes an unexpected fun day. Nike uses this concept to show the fun that a group of professional footballers can have during an unexpected snow storm.
Look for the story in the ordinary and make it extraordinary.
“The beginning is the most important part of the work. “
The art of video storytelling is not some magic formula that can be easily applied to numerous different situations. Video Storytelling is a way of engaging your audience. It is about creating an emotional connection with your audience by challenging them, taking them out of their comfort zone or showing them how the ordinary can become extraordinary.