Most of us live in a visual world and so it comes as no surprise online video content is so popular. Online video content accounts for 50% of all mobile traffic.
This figure is set to rise in the coming years because it has now got relatively inexpensive and technically easier to produce video content.
So what is it about online video content that makes it a popular marketing option?
There are many answers to this question and I have highlighted my top 6 reasons why brands should be creating video content.
1. Visual impact
Create your own visual style… let it be unique for yourself and yet identifiable for others.
Orson Welles
We live in a visual world where almost all our entertainment, education and fun is delivered in a visual manner. Even when we dream we are still in visual mode. The brain is naturally programmed to process visual information.
Video content is an ideal medium for visual storytelling and imparting your story. The viewer sees everything you want them to see and is not distracted by having to imagine what you are trying to say. Combine this visual experience with a good audio experience and you will definitely get your audiences attention.
2. Creative Storytelling
Creative thinking inspires ideas. Ideas inspire change.
Barbara Januszkiewicz
Video content is an ideal way of presenting your brand in a creative manner. There are very few limitations on the way you can tell your story. Visual storytelling is a way of combining the visual and audio senses and creating distinctive brand content.
When you compete on a global stage online any way of standing out has got to be embraced. Your Unique Selling Point (USP) may be a “game changer”, however unless you can tell your story effectively it does not matter.
Creative storytelling is a way of telling the world why they should care about your product or service.
3. Demonstrating Solutions
The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw
Video content is great for targeting individual customer problems. Sometimes a customer will not use your product because they are unsure if it will meet their requirements. Video content can show the potential customer how your product actually works and more importantly how it will solve their problems.
4. Delivering Complex Messages
The art of simplicity is a puzzle of complexity.
Douglas Horton
Online video content is ideal for delivering complex messages. Depending on the information you have numerous choices; you can break the content down into smaller chucks of information and create a series of videos that cover the entire topic. This has the advantage that the user can review any part of the content independent of the overall content.
Interactive content means the video content can easily be linked to the overall content production. This means a more integrated marketing approach for the brand.
5. Scalable
If you want creativity, take a zero off your budget. If you want sustainability, take off two zeros.
Jaime Lerner
Online video content can be created for any budget. Video content can be created on anything from a Smartphone to hiring a Hollywood style production crew and everything in-between. Successful video content has originated from both ends of the production spectrum.
Remember it is not the technology that you use that matters it is the way that you use it.
Video content is a proven way of delivering complex stories in an easily understood manner. Online video content gives a brand the opportunity to embrace creative storytelling in a way that engages your audience. Creating video content is one way of standing out in an increasingly saturated marketplace.