“I am always ready to learn although I do not always like being taught.”
Winston Churchill
Video content has become one of the most effective marketing tools available because video is a great way to capture your audience’s attention.
There are many reasons why a video will capture your audience’s attention, I have listed my top 5.
1. Video Is All About Showing Not Telling
A good video will show you how to solve a problem rather than tell you about the solution thus videos make it easy for your audience to understand the solution. For example with a complex problem you can easily use a video or series of videos to break the solution down into easily understood parts.
2. Video Appeals To More Than One Of Our Senses
Video is all about giving you a complete audio and visual experience. The extra dimension audio adds to a video means the viewer will get a more natural learning or educational experience. Never under estimate the audio component of a video project it can be equally if not more important than visual experience.
3. It’s Easy To Convey Emotion With A Picture
All storytellers want their audience to care about their content. One of the easiest ways to do this is to get your content to emotionally resonate with the audience. With a visual medium this is very easy as you can visually convey emotions with your images.
4. Video Works Really Well In a Mobile Orientated World
Video content has become exponentially more popular as mobile devices and wireless have become so much more efficient. This makes Video the best marketing content tool for a mobile world where viewers are always available on a 24/7 basis.
5. In A Busy World Video Values The Viewers Time
Video works well where you have short attentions spans. This is because large amounts of information can be easily conveyed using visual imagery. If “a picture can paint a thousand words” then how many words can a 1 minute video convey? To give you some idea a 1 minute video contains approximately 1,800 frames or individual pictures. Thus you can capture your audience’s attention with more information in a shorter time.
“The way to get started is to quit talking and begin doing.”
Walt Disney
Video as you can see is an ideal marketing tool that has the added advantage of being easily shared on most social media platforms.