Why You Need To Avoid Video Mistakes?
It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video.
“Pleasure in the job puts perfection in the work.”
Aristotle
The solution is to try and get it right first time. Create video content that will leave your audience wanting more.
1.No Views
You have potentially created the best brand video anybody will see and nobody watches it. You are “left scratching your head and wondering why?” The reason you have no views is because you have failed to market your video. The day of when people “accidentally stumbled on your content are long gone”, people generally have a list of content from various sources vying for their attention. To get up that list you need to market your video. You need to start early to advertise the fact the video is in the pipeline and release a heavily marketed teaser if appropriate. The more suspense you can create about your project the more people will talk about it. Use every online and offline opportunity to you and develop your own audience on social media.
2.Not Working To a Script
The problem with not using a script is that your message is at risk of not being understood. Use a script to clearly deliver your message and keep it easily understood. Working to a tight script avoids unnecessary cost overruns as you only shoot what is necessary for delivering the message. A script gives you a clear idea how you are going to deliver your message. Video scripts should include the visual and audio elements and they should clearly identify your message. Always review your script and make sure it delivers your message in a clear, concise and timely manner.
3.Audiences Move On After 10 Seconds
Loosing your audience at the start of video can be very annoying especially if the full video delivers audience value. The reason people leave videos after 10 seconds is they have followed links that do not reflect your true content or you fail to capture their attention immediately. So as not to mislead your potential audience you must been totally honest about your content in your video marketing. Always remember online when getting an audience it all about the right audience not just as many clicks as possible. Your aim is to get views from the people who will engage with your brand. The other reason people stop watching your video within 10 seconds is that you have failed to capture their attention immediately. This is why you need to start your video with a “bang” and get their attention. You should spend as much time as possible planning the start of your video to retain as many of your potential audience as possible. Give the best indication possible of the type and quality of content that they can expect from your video. Leave them wanting more from the start.
4.Its Just Not Funny
Tempting as it may be to make a potential funny viral video, it is not as easy as you may think. This is because humor is a very subjective thing and it is just as easy to offend, as it is to amuse an audience with humor. The key is to know your audience well and test your content before you publish it. Even then there are no guarantees, in an era the embraces political correctness an unintended social media interpretation of your humor could easily make it backfire.
5.Not Connecting With Your Audience
If your video fails to engage with your audience you will get very little social media engagement. There will be minimal views and likes and quite often viewers will stop watching before the end of the video. Chances are you have made one of the most common video mistakes and have failed to make an emotional connection with your audience. It is not enough to deliver your message in a logical manner you need to make your audience care about your message. The way you make your audience care is to get them emotionally invested in your message. Show them how your message is important in their lives how it is really all about them.
6.What Next?
When your audience are unsure what you want them to do next you have made one of the most common video mistakes that video marketers can make. Let your audience know what you want them to do next if your video worked for them.
7.Over Promising Under Delivering
One of the worst common video mistakes is to over promise and under deliver. This has only one effect and that is to turn your audience away from your brand. It is far better to under promise and over deliver with your video content. This means you exceed their expectations and they walk away from the experience believing you are a brand worth including in their lives.
Avoiding The Common Video Mistakes
“Perfection is attained by slow degrees; it requires the hand of time.”
Voltaire
It takes time and practice to get the hang of video marketing, but by avoiding some of these common video mistakes you can concentrate on creating quality video content. Always put your audience requirements first and think about creatively centering the story on them. Look for fresh angles on existing content and always aim to WOW your audience.