Inspirational Brand Storytelling
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
Why you need video marketing?
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more
Why Creative Ideas Can Be Hard To Come By?
“If there is no struggle, there is no progress.”
Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more
Why You Need To Avoid Video Mistakes?
It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more
Why Build An Audience Connection?
“It is impossible to begin to learn that which one thinks one already knows”
The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more
Start With Your Plan
“He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life.”
Video projects often fail because they are typically regarded as creative endeavours and are not subject to normal constraints. Every video project needs to be treated as a business opportunity and subjected to the same planning as every other business opportunity. To succeed with your video project you need to create a robust plan that will deliver the required outcome. Read more
Why You Need Video Ideas?
Audiences are more demanding now, they want new and innovative video content. Gone are the days when simply having a video online impresses and engages your audience. They want quality video content that will give them helpful, genuine entertaining insights into your brand. To achieve this you need to think about where you get your video ideas and how you deliver your projects. Read more
Problem Solving And Storytelling
“A moment’s insight is sometimes worth a life’s experience.”
Oliver Wendell Holmes Senior
The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more
Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more
“Insanity: doing the same thing over and over again and expecting different results.”
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more