Author Archives: Declan Connell

What The Ancient Wisdom Of Philosophers Can Teach Us About Storytelling

Ancient Wisdom

 

Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more

10 Video Ideas For Your Next Brand Video

video ideas

 

 

Great video ideas for brand videos are easy to come about. The key is to make sure they consist of strong storytelling that resonates with your audience. Read more

What 2020 Brand Videos Can Teach Us About Video Content

2020 Brand Videos

 

There are a lot of great brand videos available online. I have decided to put together a list of a few 2020 brand videos that I have found interesting. This list is purely subjective and I am sure if you do a list it would be completely different. It is not meant to be the best of 2020 only a list representative list of what is available at the moment. Read more

7 Tips For Making Your Brand Video More Relevant To Your Audience

relevant

 

The best way to attract and keep your audiences attention with your brand video is to make it relevant to their lives. Being relevant is what gets and keeps peoples attention. Video content must fill a need in your audiences life. Read more

How To Tell A Compelling Story With Your Brand Video

 

 

Telling a compelling story is how we get people to remember our message. The best storytellers ensure we remember and act upon the message they give us. When creating a brand video you need to think what is the best way to deliver your story. Read more

How To Improve Your Live Streaming Event By Answering A Few Simple Questions

Live Streaming Event

 

Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more

How To Create A Focused Message For Your Brand Video

 Focused Message

 

Why do you need to create a focused message for your brand video?

 

“It is during our darkest moments that we must focus to see the light.”

Aristotle

The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more