The best brand videos know their purpose. They are created for a specific reason with an intended audience in mind. They know how they are going to achieve their desired result. Read more
Author Archives: Declan Connell
How To Tell A Compelling Story With Your Brand Video
Telling a compelling story is how we get people to remember our message. The best storytellers ensure we remember and act upon the message they give us. When creating a brand video you need to think what is the best way to deliver your story. Read more
How To Improve Your Live Streaming Event By Answering A Few Simple Questions
Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more
How To Create A Focused Message For Your Brand Video
Why do you need to create a focused message for your brand video?
“It is during our darkest moments that we must focus to see the light.”
Aristotle
The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more
What I Have learned About Video Creativity During Lockdown From These Brands
The last couple of months have been both amazing and frightening simultaneously. Nothing like it will probably happen again in our lifetime. The world paused for a few months and as it starts up again I thought this would be a good time to share a few brand videos that got me thinking about what I have learned about video creativity from these videos. Read more
What I Have Learned About Successful Leadership In a Changing World
Successful leadership is the cornerstone of a successful organization. The best leaders are those that inspire team members to be a better “version of their selves”
Leadership is never about being at the top it is about being the enabler. It is about letting your team develop so they can make a positive contribution to your organization and develop their personal skills. Read more
How To Capture Your Audience’s Attention And Keep Your Speech Relevant
Why You Need To Capture Your Audience’s Attention?
It is very hard to capture your audience’s attention when speaking and so easy to loose it. Every speech you make is competing for attention with every random thought your audience is having. Everybody in your audience is continually trying to juggle their busy lives and very few are giving you their undivided attention. This is especially true when the next distraction is only “one click away” Read more
What Toastmasters Has Taught Me About Communication
Communication is a skill we develop as we go through life. However it is a skill that can always be improved. I have found that by being an active Toastmaster I have improved my communication skills. Read more
Why Improving Your Listening Skills Makes You A Better Speaker
The better your listening skills the better you will be at public speaking. It is no secret that the best speakers spend time listening to great speakers making great speeches. Read more
What Toastmasters Taught Me About Leadership
“I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion.”
Alexander the Great
I have often shared what Toastmasters taught me about Public Speaking. There is however another side to Toastmasters. What you also learn in Toastmasters are leadership skills. Read more