Countries are dealing with Covid 19 and the world is holding its’ collective breathe to see what happens next. The reality is that we don’t know what the new normal will be. The present crisis is a time for brands that create video content to stop and think for a moment. Ask yourself what kind of customer video content do I need to create next? Read more
The best speeches I have ever heard have had one thing in common, the speaker shows us a different way of thinking about a common problem. They do this by taking us on an emotional journey where they paint a picture we can easily relate to. Read more
Lets be clear there are no experts in video marketing during a global pandemic. I have always had one guiding principle when creating video content and that is to provide video content that helps your audience. Read more
As over a fifth of the worlds population goes into lockdown as the coronavirus crisis escalates we are using video conferencing to connect with the world around us. This has created bandwidth problems for many users. Read more
Like most people in the world today I have suddenly found myself unable to attend physical meetings. As the world scrambles to function in this new reality we have found the need to develop a new skill set. Video conferencing has suddenly become our number one new skill set. Read more
The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Public speaking is at the heart of how we impact the world around us. Many times in our life we will be called to speak in public. The occasion may be sad, joyous, work related or an opportunity to talk about a subject we care really care about. Read more
In an age of online chatter and endless content your brand voice needs to be heard more than ever. One way to achieve this is to make sure your voice reflects your brand personality and reflects your brand identity. These are the brand elements that will allow your audience form an emotional connection with your brand. Read more
Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more