“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift
Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more
“The secret of getting ahead is getting started.”
Mark Twain
Video marketing is always a part of an evolutionary process. The more stories you tell the better you get at storytelling. While there is no foolproof blue print for creating a successful video, there is a foolproof starting position. That starting position is to ask yourself about your audience and here is 5 suggestions to get you started. Read more
“If we did all the things we are capable of, we would literally astound ourselves.”
Thomas A. Edison
The best brand storytellers think before they compose their stories. They relive their journeys and look for the elements that make them an unique brand storyteller. An unique brand storyteller knows that to stand above the crowd they need to give their audience something really special. Read more