Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
Category Archives: Story Telling
Why Creating New Memories Is At The Core Of Storytelling
We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. Read more
What The Ancient Wisdom Of Philosophers Can Teach Us About Storytelling
Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
7 Tips For Making Your Brand Video More Relevant To Your Audience
The best way to attract and keep your audiences attention with your brand video is to make it relevant to their lives. Being relevant is what gets and keeps peoples attention. Video content must fill a need in your audiences life. Read more
How To Tell An Authentic Brand Story
I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more
5 Tips On How To Be A Consistent Storyteller With Your Brand Story
What Is A Consistent Storyteller?
A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more
5 Tips On How To Build Customer Trust With Your Brand Storytelling
Why Customer Trust Is So Important?
Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more
How To Use Your Brand Vision To Tell An Inspirational Brand Story
Inspirational Brand Storytelling
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
5 Creative Ideas For Your Next Brand Video
Why Creative Ideas Can Be Hard To Come By?
“If there is no struggle, there is no progress.”
Frederick Douglass
Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more
Why Problem Solving Is At The Heart Of Brand Storytelling
Problem Solving And Storytelling
“A moment’s insight is sometimes worth a life’s experience.”
Oliver Wendell Holmes Senior
The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more