Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
Epictetus
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more
“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more
“No man is rich enough to buy back his past.”
Oscar Wilde
As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more
“All the forces in the world are not so powerful as an idea whose time has come. “
Victor Hugo
It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more
“I am no bird; and no net ensnares me; I am a free human being with an independent will. “
Charlotte Bronte
Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more
“Better a little which is well done, than a great deal imperfectly.”
Plato
Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more
“A work of art which did not begin in emotion is not art.”
Paul Cezanne
We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more
“The human voice is the organ of the soul.”
Henry Wadsworth Longfellow
In a world where we struggle to be heard it is important to find our unique voice. It does not matter whether we want to be hired for that dream job or share a unique insight or convince the world around us to embrace a particular cause. We need to be heard and that is why our voice is so important. Read more
“Many a small thing has been made large by the right kind of advertising.”
Mark Twain
A personal brand helps you shine in a world where there is so much competition for attention. Nothing helps build a personal brand better than a strong personal story. Read more