Like most people in the world today I have suddenly found myself unable to attend physical meetings. As the world scrambles to function in this new reality we have found the need to develop a new skill set. Video conferencing has suddenly become our number one new skill set. Read more
The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
There is a lot that goes into planning and executing a successful brand video. Brands take video production very seriously as it is often the cornerstone of a successful brand marketing strategy. Sometimes when planning and executing our next video it is not surprising we forget to have fun. Read more
Demonstrating your brand personality is what makes your brand video appeal to people. Personality is what makes a brand unique. Read more
The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more
Why Creating Customer Value Matters?
I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more
Why Short Form Video Content?
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more
A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more