Every year I write a blog about some of my favourite seasonal videos and what they can teach us about storytelling.This year has been remarkable and different by any standard. The 2020 seasonal videos reflect the nature of the year. They reflect the importance of the simple things like family and community more so than any other year. Read more
Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Great video ideas for brand videos are easy to come about. The key is to make sure they consist of strong storytelling that resonates with your audience. Read more
There are a lot of great brand videos available online. I have decided to put together a list of a few 2020 brand videos that I have found interesting. This list is purely subjective and I am sure if you do a list it would be completely different. It is not meant to be the best of 2020 only a list representative list of what is available at the moment. Read more
I always think that a video, when done well can be a master class in visual storytelling. The key to successful execution always starts with a well thought out plan. Read more
The best brand videos know their purpose. They are created for a specific reason with an intended audience in mind. They know how they are going to achieve their desired result. Read more
Telling a compelling story is how we get people to remember our message. The best storytellers ensure we remember and act upon the message they give us. When creating a brand video you need to think what is the best way to deliver your story. Read more
Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more
Why do you need to create a focused message for your brand video?
“It is during our darkest moments that we must focus to see the light.”
Aristotle
The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more
