Category Archives: Video Content

What I Have learned About Video Creativity During Lockdown From These Brands

Video Creativity

 

 

The last couple of months have been both amazing and frightening simultaneously. Nothing like it will probably happen again in our lifetime. The world paused for a few months and as it starts up again I thought this would be a good time to share a few brand videos that got me thinking about what I have learned about video creativity from these videos. Read more

What Type Of Customer Video Content Do We Need In A Crisis?

customer video content

 

 

Countries are dealing with Covid 19 and the world is holding its’ collective breathe to see what happens next. The reality is that we don’t know what the new normal will be. The present crisis is a time for brands that create video content to stop and think for a moment. Ask yourself what kind of customer video content do I need to create next? Read more

What I Lave Learned About Video Conferencing Since Staying At Home

video conferencing

 

Like most people in the world today I have suddenly found myself unable to attend physical meetings. As the world scrambles to function in this new reality we have found the need to develop a new skill set. Video conferencing has suddenly become our number one new skill set. Read more

7 Mistakes To Avoid When Planning Your Next Video Project

 

 

 

Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more

Why Fun Is Often The Missing Ingredient In Your Brand Video Product

 

 

There is a lot that goes into planning and executing a successful brand video.  Brands take video production very seriously as it is often the cornerstone of a successful brand marketing strategy. Sometimes when planning and executing our next video it is not surprising we forget to have fun. Read more

What Are Your Audience Feeling When Watching Your Brand Videos?

audience feeling

 

The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more