With so much video now freely available online it is hard to capture your audiences attention. One of the ways to stand out from the crowd is to entertain your audience.
“Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
While you may have something invaluable to share with your audience you need to capture their imagination first. You are competing against content from every source imaginable ranging from global entertainment networks to some of the most creative and entertaining independent producers your audience will have ever seen.
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” –
Erik Qualman
As online creators you have become multimedia publishers competing in a very competitive space. You need to stand out from the crowd and one way to do this is to entertain your audience. By creating entertaining content you are capturing your audiences attention. Once you have their attention you start to inspire them to action. As every schoolchild will tell you it is the teacher that combines imagination, passion and knowledge that will inspire them to learn.
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.”
Matt Goulart
By aiming to create video content that not only educates but also entertains your audience, you have already taken a step away from the self-serving creators publishing video content that offers no real benefit to the audience.
Video content that puts the audience requirements at the centre of their video strategy have a much better chance of succeeding in a competitive market place.
“Social media is about sociology and psychology more than technology.”
Brian Solis
When you set out to entertain your audience your video production becomes just another tool in the marketing toolbox. Your video production is customer centred providing real value for your customers.
“I never called my work an ‘art’. It’s part of show business, the business of building entertainment.”
Walt Disney
Walt Disney showed us what can be achieved when you concentrate on creating content to entertain your customer. We may not all be as talented as Walt Disney, we can however use our knowledge of who our audience is to find ways to create content that educates and entertains them.