Why Your Storytelling Should Focus On Getting An Emotional Reaction


“Poetry is when an emotion has found its thought and the thought has found words.”

Robert Frost



We live and die by our emotions. Every waking hour we make decisions based on how the world around us makes us feel. We like to think we are rational creatures who make decisions that are based on logic, this unfortunately is rarely true. As a result when we share our stories we should focus on getting an emotional reaction. People rarely act upon the statistics and facts they are given, they are more likely act upon how you make them feel.


With this in mind when telling your stories you should think about how you present your story to appeal to our audience’s emotions. I have listed 5 ways to get an emotional reaction from your audience.


1. Make Your Audience Feel Your Content Was Especially For Them


The number one rule of getting an emotional reaction from your audience is to make them feel your story is their story. Think about how your audience will relate to your story. Your story must resonate with their lives, struggles and achievements. If your audience relate to your story you will engage their emotions.


2. Tell Your Personal Story


The best stories are the ones that are believable and show the main character overcoming obstacles to achieve success. Your brand story must tell your personal story about how you succeeded despite the obstacles you encountered. Everyone likes to hear about your personal journey that got you to this point in time.


 3. Show Your True Personality


“I have an unfortunate personality. “

Orson Welles


Sometimes we leave our personality out of our storytelling. This is a mistake because it is our personality that makes us unique and makes us stick out from our competition. It does not mater if your personality does not appeal to all your audience; it just needs to appeal to enough people so you make a difference.



4.  Make Your Audience Curious


“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. “

Walt Disney


When we get curious about something we start to care about the outcome. If we care about something then we are invested in that process. Once your story arouses your audiences curiosity you have hooked them on an emotional level. Think about you can tell your story in a way to make your audience curious.


5. Create Original Content


So many stories we hear are the same as a 100 other stories we have already heard. It is hard to be emotional invested in something we already know about and have already reacted to on an emotional level. Think about how to tell your story in way your audience have not already heard or seen. By doing this you will ensure your audience will at least have a chance of caring about your story on an emotional level.


“All emotion is involuntary when genuine.”

Mark Twain


It is impossible to fake an emotional reaction in your audience. You cannot make your audience care about your story. They either care about it or it does not affect them on an emotional level. You can however frame your story in a way that means they see what is at the heart of your story. This gives them the best chance to be emotionally impacted by your story. You do this by telling a story that your audience relate to and see their struggles reflected in your story.