Why Your Storytelling Needs An Authentic Voice


Why Your Storytelling Needs An Authentic Voice

“Sometimes reality is too complex. Stories give it form.”


Jean Luc Godard



When you want to share your story with the world it is easy to look around and see what has worked for others in the past. While this a great first step sometimes we are tempted to copy a successful story rather than tell our own. By doing this you are missing the chance of demonstrating your own authentic voice.


“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.”


Simon Mainwaring


Your authentic voice is what keeps your story real. Your audience is instinctively hotwired to spot a fake story and by using your authentic voice you are increasing your chance of audience engagement. Telling your story the same way you talk to a friend is how great stories are told. Your story becomes real to them because it comes from the heart.


“If you have an opportunity to use your voice you should use it.”


Samuel L. Jackson


As well as using your unique voice your storytelling should reflect your personal journey. It is this personal journey that will make your story stick out. Nobody else has had the same journey as you because our personal journeys are all unique.


“The history of storytelling isn’t one of simply entertaining the masses but of also advising, instructing, challenging the status quo.”


Therese Fowler


By embracing your unique journey and telling your story using an authentic voice you are ensuring your story engages your audience. Storytelling is one of the most effective ways for brands or individuals to share their ideas, philosophies, plans and information. Good storytelling is at the heart of all marketing.