Tag Archives: audience attention

7 Tips on How To Start A Speech That Gets Your Audience’s Attention

How to start a speech

The Need To Start A Speech Well

When we have to make a speech we want to make a good one. We all want to make a speech that matters, a speech that will influence, educate and entertain our audience. However many of us never achieve this because we fail to start a speech well. Read more

How To Use Your Brand Vision To Tell An Inspirational Brand Story

 

Inspirational Brand Storytelling

An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more

Unique Video Content Will Help Create More Brand Impact

 

“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

The Main Focus Of Your Brand Video Should Be Your Audience

Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

Why Your Brand Story Should Start With A Purpose

 

 

 

“The secret of success is constancy to purpose.”

Benjamin Disraeli

 

Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more

5 Tips On How To Use Humor In Brand Storytelling

 

“The secret to humor is surprise.”

Aristotle

 

Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more

5 Tips On How To Tell A Trustworthy Brand Story

 

 

 

“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon

 

The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more

Why You Should Show Your Human Side When Telling Your Brand Story

 

“I am no bird; and no net ensnares me; I am a free human being with an independent will. “

Charlotte Bronte

 

Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more

7 Lessons I Have learned From Toastmasters About Telling A Story

 

 

“The journey of a thousand miles begins with one step.”

Lao Tzu

 

Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

 

“There is little success where there is little laughter. “

Andrew Carnegie

 

The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more