I am a great fan of planning your video project. The better your plan the more successful it tends to be. However before you can create a plan you need to understand who your video viewers are and what they want. Read more
Tag Archives: audience attention
How To Create A Focused Message For Your Brand Video
Why do you need to create a focused message for your brand video?
“It is during our darkest moments that we must focus to see the light.”
Aristotle
The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more
How To Capture Your Audience’s Attention And Keep Your Speech Relevant
Why You Need To Capture Your Audience’s Attention?
It is very hard to capture your audience’s attention when speaking and so easy to loose it. Every speech you make is competing for attention with every random thought your audience is having. Everybody in your audience is continually trying to juggle their busy lives and very few are giving you their undivided attention. This is especially true when the next distraction is only “one click away” Read more
What Toastmasters Has Taught Me About Communication
Communication is a skill we develop as we go through life. However it is a skill that can always be improved. I have found that by being an active Toastmaster I have improved my communication skills. Read more
7 Tips on How To Start A Speech That Gets Your Audience’s Attention
The Need To Start A Speech Well
When we have to make a speech we want to make a good one. We all want to make a speech that matters, a speech that will influence, educate and entertain our audience. However many of us never achieve this because we fail to start a speech well. Read more
How To Use Your Brand Vision To Tell An Inspirational Brand Story
Inspirational Brand Storytelling
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
Unique Video Content Will Help Create More Brand Impact
“Insanity: doing the same thing over and over again and expecting different results.”
Unknown
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more
The Main Focus Of Your Brand Video Should Be Your Audience
Make Your Audience Your Main Focus
“The true art of memory is the art of attention.”
Samuel Johnson
Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more
Why Your Brand Story Should Start With A Purpose
“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
5 Tips On How To Use Humor In Brand Storytelling
“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more