“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more
“I am no bird; and no net ensnares me; I am a free human being with an independent will. “
Charlotte Bronte
Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more
“The journey of a thousand miles begins with one step.”
Lao Tzu
Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more
“There is little success where there is little laughter. “
Andrew Carnegie
The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more
“A man who dares to waste one hour of time has not discovered the value of life.”
Charles Darwin
The trouble with the fast paced world we live in is that people can decide arbitrarily how they spend their time online. This is never truer than when browsing video content. With so much brand content available people can afford to be very impulsive. This means brands must be very careful how they start a video. With the potential to lose a viewer in less than 5 seconds a video opening must really work hard to keep an audiences attention. Read more
“You cannot open a book without learning something.”
Confucius
Every experience we are exposed to helps us learn something new about the world around us. Learning is fundamental to the human condition it is what helps us to fit into the world we live in. By creating educational brand videos, brands are tapping into this very human need to learn how to solve our problems. Read more
“Happiness lies in the joy of achievement and the thrill of creative effort. “
Franklin D. Roosevelt
The art of attracting and keeping your audience comes from being a creative storyteller. A creative storyteller uses their imagination or an original idea to tell a story that will capture the imagination of their audience. Read more
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift
Brands need to become master storytellers and create videos that people want to watch and share with their networks. Creating videos that audiences will engage with is never easy. Read more
“Hell, there are no rules here – we’re trying to accomplish something.”
Thomas A. Edison
It is a long time since John Gutenberg invented his printing press and revolutionized the way we tell stories. The development of technology since then has meant we have an unprecedented arsenal of storytelling tools. Read more
“Persuasion is often more effectual than force.”
Aesop
Brands and individuals need to tell stories to deliver a particular message. They need to tell a persuasive story to influence their audience. Read more