Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more
I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more
I thought I knew a lot about giving video presentations. That was until I suddenly found myself at the wrong side of the camera when completing a Toastmasters Advanced Manual Project on video communication. You see I was used to producing videos not starring in them, however for this project I had to complete 5 video assignments ranging from hosting a talk show to producing and starring in a press conference and 3 other assorted video assignments. Read more
A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more
A micro brand video or short video is typically less then 15 seconds. While there are no hard and fast rules for the length of a micro video, brands should keep in mind the limited attention span of their audience and the social media platforms they are using. Read more
“The best preparation for good work tomorrow is to do good work today. “
Elbert Hubbard
The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more
Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more