In an age of online chatter and endless content your brand voice needs to be heard more than ever. One way to achieve this is to make sure your voice reflects your brand personality and reflects your brand identity. These are the brand elements that will allow your audience form an emotional connection with your brand. Read more
I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more
Demonstrating your brand personality is what makes your brand video appeal to people. Personality is what makes a brand unique. Read more
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
I thought I knew a lot about giving video presentations. That was until I suddenly found myself at the wrong side of the camera when completing a Toastmasters Advanced Manual Project on video communication. You see I was used to producing videos not starring in them, however for this project I had to complete 5 video assignments ranging from hosting a talk show to producing and starring in a press conference and 3 other assorted video assignments. Read more
When we are asked to give a work presentation most people see it as a potential problem. However in most cases it is a chance to improve our career opportunities if planned correctly. A work presentation gives you a chance to shine the spotlight on your personal contribution to the company. The experience has the potential to show you in a positive manner. A work presentation delivered well can impress your work colleagues. Read more
The objective of delivering a speech is to influence our audience and hopefully inspire them to do or look at a subject differently. When delivering a speech, a critical point is how we end it. Read more
Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more