“A moment’s insight is sometimes worth a life’s experience.”
Oliver Wendell Holmes Senior
The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more
Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
Epictetus
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more
“All the forces in the world are not so powerful as an idea whose time has come. “
Victor Hugo
It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more
“Better a little which is well done, than a great deal imperfectly.”
Plato
Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more
“The beginning is the most important part of the work.”
Plato
Creating a successful brand video strategy is the first step in ensuring your video content will resonate with your audience. Creating a brand video strategy means not taking the “winning the lottery approach” to your marketing. You want to take a methodical, well thought out approach to your video content creation. Read more
“Imagination rules the world.”
Napoleon Bonaparte
Creating entertaining brand videos is not an easy task. Even larger brands can get it wrong on occasion. It is however worth the effort of trying to create entertaining brand videos. Entertaining videos when done well will create content your audience will appreciate and share in their networks. Read more
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift
Every successful brand starts with a vision of how they see their future. It may not be a perfect vision and it will definitely evolve along the way. This brand vision is the rock on which the brand will succeed or fail. Read more
“Hell, there are no rules here – we’re trying to accomplish something.”
Thomas A. Edison
It is a long time since John Gutenberg invented his printing press and revolutionized the way we tell stories. The development of technology since then has meant we have an unprecedented arsenal of storytelling tools. Read more
“The secret to humor is surprise.”
Aristotle
One of the great benefits about being a member of Toastmasters is that you get to hear and learn from some great speeches. A couple of weeks ago I was at a Toastmasters Humorous Speech Contest and was amazed at the quality and entertainment value of the speeches. Read more
“Great minds discuss ideas; average minds discuss events; small minds discuss people.”
Eleanor Roosevelt
They say everyone has a story to tell. Not everyone however can tell an engaging story. Great storytelling is an art that can be improved by practice and by understanding what you are trying to do. Read more