Tag Archives: Audience engagement

Why Problem Solving Is At The Heart Of Brand Storytelling

problem solving


Problem Solving And Storytelling


“A moment’s insight is sometimes worth a life’s experience.”

Oliver Wendell Holmes Senior


The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more

5 Reasons To Tell Your Personal Story And Make A Difference In Your World

personal story


Why Should You Tell Your Personal Story?


“If you wish to be a writer, write.”



There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more

5 Tips On How To Tell An Inspirational Brand Story



“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo


It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

Top 10 Storytelling Tips On How To Connect With Your Audience


“Better a little which is well done, than a great deal imperfectly.”



Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more

3 Questions To Ask Yourself Before Planning Your Brand Video Strategy




“The beginning is the most important part of the work.”



Creating a successful brand video strategy is the first step in ensuring your video content will resonate with your audience. Creating a brand video strategy means not taking the “winning the lottery approach” to your marketing. You want to take a methodical, well thought out approach to your video content creation. Read more

7 Tips To Help Create Entertaining Brand Videos That Will Wow Your Audience


“Imagination rules the world.”

Napoleon Bonaparte




Creating entertaining brand videos is not an easy task. Even larger brands can get it wrong on occasion. It is however worth the effort of trying to create entertaining brand videos. Entertaining videos when done well will create content your audience will appreciate and share in their networks. Read more

Understanding Your Brand Vision Is The Key To Persuasive Storytelling


“Vision is the art of seeing what is invisible to others.”

Jonathan Swift


Every successful brand starts with a vision of how they see their future. It may not be a perfect vision and it will definitely evolve along the way. This brand vision is the rock on which the brand will succeed or fail. Read more

Why Your Brand Should Embrace Creative Storytelling




“Hell, there are no rules here – we’re trying to accomplish something.”

Thomas A. Edison


It is a long time since John Gutenberg invented his printing press and revolutionized the way we tell stories. The development of technology since then has meant we have an unprecedented arsenal of storytelling tools. Read more

The 3 Fundamentals Of Great Storytelling


“Great minds discuss ideas; average minds discuss events; small minds discuss people.”

Eleanor Roosevelt


They say everyone has a story to tell. Not everyone however can tell an engaging story. Great storytelling is an art that can be improved by practice and by understanding what you are trying to do. Read more