Tag Archives: audience

Why a Clear Message Is Fundamental To A Brand Story

 

clear message

Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more

Why Creating New Memories Is At The Core Of Storytelling

New Memories

 

We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. Read more

What The Ancient Wisdom Of Philosophers Can Teach Us About Storytelling

Ancient Wisdom

 

Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more

How To Improve Your Live Streaming Event By Answering A Few Simple Questions

Live Streaming Event

 

Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more

Why You Need A Clear Speech Purpose When Writing A Speech

 

What Is A Clear Speech Purpose?

I have listened to many speeches in my lifetime and nothing annoys me more than wasting time listening to a pointless speech. A speech that has no clear purpose leaves me scratching my head wondering what the speaker trying to tell me. Why did they bother to write the speech, learn it and then deliver it? Read more