Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. Read more
Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
I always think that a video, when done well can be a master class in visual storytelling. The key to successful execution always starts with a well thought out plan. Read more
Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more
Communication is a skill we develop as we go through life. However it is a skill that can always be improved. I have found that by being an active Toastmaster I have improved my communication skills. Read more
Lets be clear there are no experts in video marketing during a global pandemic. I have always had one guiding principle when creating video content and that is to provide video content that helps your audience. Read more
The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Demonstrating your brand personality is what makes your brand video appeal to people. Personality is what makes a brand unique. Read more
I have listened to many speeches in my lifetime and nothing annoys me more than wasting time listening to a pointless speech. A speech that has no clear purpose leaves me scratching my head wondering what the speaker trying to tell me. Why did they bother to write the speech, learn it and then deliver it? Read more