Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
Tag Archives: audience
Why Creating New Memories Is At The Core Of Storytelling
We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. Read more
What The Ancient Wisdom Of Philosophers Can Teach Us About Storytelling
Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
A Good Plan Is The Key To Success With Your Next Video Project
I always think that a video, when done well can be a master class in visual storytelling. The key to successful execution always starts with a well thought out plan. Read more
How To Improve Your Live Streaming Event By Answering A Few Simple Questions
Everywhere I go online I see a new live streaming event. Given the current global pandemic it is not surprising that everyone seems to be trying his or her hand at creating a live streaming event. In the past I have written about creating a live streaming event and now is a good time to revisit this subject. Read more
What Toastmasters Has Taught Me About Communication
Communication is a skill we develop as we go through life. However it is a skill that can always be improved. I have found that by being an active Toastmaster I have improved my communication skills. Read more
What Video Content Should I Share During A Global Pandemic
Lets be clear there are no experts in video marketing during a global pandemic. I have always had one guiding principle when creating video content and that is to provide video content that helps your audience. Read more
Why Creating Customer Value Matters In Video Marketing
The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Why You Should Show Your Brand Personality In Your Brand Videos
Demonstrating your brand personality is what makes your brand video appeal to people. Personality is what makes a brand unique. Read more
Why You Need A Clear Speech Purpose When Writing A Speech
What Is A Clear Speech Purpose?
I have listened to many speeches in my lifetime and nothing annoys me more than wasting time listening to a pointless speech. A speech that has no clear purpose leaves me scratching my head wondering what the speaker trying to tell me. Why did they bother to write the speech, learn it and then deliver it? Read more