Tag Archives: audience

5 Tips on How To End A Speech That Matters

 

The Need To End A Speech Well

The objective of delivering a speech is to influence our audience and hopefully inspire them to do or look at a subject differently. When delivering a speech, a critical point is how we end it. Read more

7 Tips on How To Start A Speech That Gets Your Audience’s Attention

How to start a speech

The Need To Start A Speech Well

When we have to make a speech we want to make a good one. We all want to make a speech that matters, a speech that will influence, educate and entertain our audience. However many of us never achieve this because we fail to start a speech well. Read more

5 Tips On How To Be A Consistent Storyteller With Your Brand Story

 

 

What Is A Consistent Storyteller?

 

A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more

Use Video As Part Of Your Personal Branding Strategy

 Personal Branding Strategy

 

“The best preparation for good work tomorrow is to do good work today. “

Elbert Hubbard

 

The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more

5 Creative Ideas For Your Next Brand Video

creative ideas

 

Why Creative Ideas Can Be Hard To Come By?

“If there is no struggle, there is no progress.”

Frederick Douglass

Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more

How To Plan Your Next Video Project In 5 Simple Steps

Video Project Plan

 

Start With Your Plan

 

“He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life.”

Victor Hugo

 

Video projects often fail because they are typically regarded as creative endeavours and are not subject to normal constraints. Every video project needs to be treated as a business opportunity and subjected to the same planning as every other business opportunity. To succeed with your video project you need to create a robust plan that will deliver the required outcome. Read more

Why Problem Solving Is At The Heart Of Brand Storytelling

problem solving

 

Problem Solving And Storytelling

 

“A moment’s insight is sometimes worth a life’s experience.”

Oliver Wendell Holmes Senior

 

The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more

The Main Focus Of Your Brand Video Should Be Your Audience

Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

A Special Occasion Speech: 5 Lessons I Have learnt From Toastmasters

 

“Let us celebrate the occasion with wine and sweet words. “

Plautus

 

We will all be called to give a speech at some occasion in our life. This can be a best persons speech at a wedding, a eulogy at a funeral of a loved one, a toast at a party or any other occasion where we need to make a speech. They have one thing in common, the thought of giving a special occasion speech can be the “stuff of nightmares” for most people. Read more