I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more
Tag Archives: authentic story
5 Reasons To Tell Your Personal Story And Make A Difference In Your World
Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
Epictetus
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more
5 Tips On How To Tell An Inspirational Brand Story
“All the forces in the world are not so powerful as an idea whose time has come. “
Victor Hugo
It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more
3 Tips On How To Enrich Your Audience With Your Video Content
“The value of a man should be seen in what he gives and not in what he is able to receive.”
Albert Einstein
Brands should be aware their audience view video content through a prism of personal gain. Your audiences are always thinking how video content can enrich their lives. They want to know what will they learn, how will they be entertained or what valuable takeaway does your brand video offer. Read more
Why A Brand Needs To Use A Consistent Voice When Telling Stories
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift
At the heart of every great story is a vision of the way we want to see the world. It does not matter if we represent ourselves or a brand, storytelling is about implementing change. Therefore it is important that all our stories are told with a consistent voice. Read more
5 Ways To Use Emotional Triggers In Your Storytelling
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”
Dale Carnegie
We like to think we make all our life decisions on a rational basis however this is rarely the case. We are more likely to make our decisions on an emotional basis. This is one of the reasons why brand stories that elicit an emotional response do well on social media. Read more
How To Create An Authentic Brand Story
“The way to get started is to quit talking and begin doing.”
Walt Disney
In a world where stories define us and the best stories elevate brands above their competition it is important to tell great stories. Every great story needs to gain your audiences trust. Read more