Tag Archives: authentic story

How To Tell An Authentic Brand Story

Authentic Brand Story


I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more

5 Reasons To Tell Your Personal Story And Make A Difference In Your World

personal story


Why Should You Tell Your Personal Story?


“If you wish to be a writer, write.”



There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more

5 Tips On How To Tell An Inspirational Brand Story



“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo


It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

3 Tips On How To Enrich Your Audience With Your Video Content



“The value of a man should be seen in what he gives and not in what he is able to receive.”

Albert Einstein


Brands should be aware their audience view video content through a prism of personal gain. Your audiences are always thinking how video content can enrich their lives. They want to know what will they learn, how will they be entertained or what valuable takeaway does your brand video offer. Read more

5 Ways To Use Emotional Triggers In Your Storytelling



“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”

 Dale Carnegie


We like to think we make all our life decisions on a rational basis however this is rarely the case. We are more likely to make our decisions on an emotional basis. This is one of the reasons why brand stories that elicit an emotional response do well on social media. Read more

How To Create An Authentic Brand Story


“The way to get started is to quit talking and begin doing.”

Walt Disney


In a world where stories define us and the best stories elevate brands above their competition it is important to tell great stories. Every great story needs to gain your audiences trust. Read more