Tag Archives: Brand Stories

What 2020 Seasonal Videos Can Teach Us About Storytelling

Seasonal Videos 2020


Every year I write a blog about some of my favourite seasonal videos and what they can teach us about storytelling.This year has been remarkable and different by any standard. The 2020 seasonal videos reflect the nature of the year. They reflect the importance of the simple things like family and community more so than any other year. Read more

How To Tell A Compelling Story With Your Brand Video



Telling a compelling story is how we get people to remember our message. The best storytellers ensure we remember and act upon the message they give us. When creating a brand video you need to think what is the best way to deliver your story. Read more

5 Lessons I Learned in Toastmasters About Communicating



“Wise men speak because they have something to say; Fools because they have to say something.”



I am slowly working through the Toastmasters Advanced Manuals. Having recently completed the Storytelling Advanced Manual I paused to think about what I had learned about communicating. Read more

Why Your Brand Stories Matter To Your Customer



“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin


Your brand stories are what make your brand stand out from the competition. It is the stories that you tell that inform your customer about your brand. Read more