Every year I write a blog about some of my favourite seasonal videos and what they can teach us about storytelling.This year has been remarkable and different by any standard. The 2020 seasonal videos reflect the nature of the year. They reflect the importance of the simple things like family and community more so than any other year. Read more
Telling a compelling story is how we get people to remember our message. The best storytellers ensure we remember and act upon the message they give us. When creating a brand video you need to think what is the best way to deliver your story. Read more
“Wise men speak because they have something to say; Fools because they have to say something.”
Plato
I am slowly working through the Toastmasters Advanced Manuals. Having recently completed the Storytelling Advanced Manual I paused to think about what I had learned about communicating. Read more
“Believe you can and you’re halfway there.”
Theodore Roosevelt
An inspirational brand video can be a highly effective marketing tool. It has the potential to engage your audience on a deeper level than most marketing initiatives. Read more
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Your brand stories are what make your brand stand out from the competition. It is the stories that you tell that inform your customer about your brand. Read more