Tag Archives: brand story

How To Tell An Authentic Brand Story

Authentic Brand Story

 

I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more

5 Tips On How To Be A Consistent Storyteller With Your Brand Story

 

 

What Is A Consistent Storyteller?

 

A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more

Use Video As Part Of Your Personal Branding Strategy

 Personal Branding Strategy

 

“The best preparation for good work tomorrow is to do good work today. “

Elbert Hubbard

 

The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more

5 Tips On How To Build Customer Trust With Your Brand Storytelling

 

 

Why Customer Trust Is So Important?

 

 

Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more

How To Use Your Brand Vision To Tell An Inspirational Brand Story

 

Inspirational Brand Storytelling

An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more

7 Tips For Using Video To Build An Audience Connection

 

Why Build An Audience Connection?

 

“It is impossible to begin to learn that which one thinks one already knows”

Epictetus

 

The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more

Why Problem Solving Is At The Heart Of Brand Storytelling

problem solving

 

Problem Solving And Storytelling

 

“A moment’s insight is sometimes worth a life’s experience.”

Oliver Wendell Holmes Senior

 

The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more

5 Reasons To Tell Your Personal Story And Make A Difference In Your World

personal story

 

Why Should You Tell Your Personal Story?

 

“If you wish to be a writer, write.”

Epictetus

 

There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more

Unique Video Content Will Help Create More Brand Impact

 

“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

Why Your Brand Story Should Start With A Purpose

 

 

 

“The secret of success is constancy to purpose.”

Benjamin Disraeli

 

Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more