“Insanity: doing the same thing over and over again and expecting different results.”
Unknown
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more
“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more
“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more
“No man is rich enough to buy back his past.”
Oscar Wilde
As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more
“I am no bird; and no net ensnares me; I am a free human being with an independent will. “
Charlotte Bronte
Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more
“Better a little which is well done, than a great deal imperfectly.”
Plato
Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more
“A work of art which did not begin in emotion is not art.”
Paul Cezanne
We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more
“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The world has a problem trusting. Fake news and normally trustworthy institutions are letting people down globally. Even the former tech stars have betrayed our trust and failed to protect our data. This has led to a dilemma for people, who should we trust? who will cover our back? Read more
“Happiness lies in the joy of achievement and the thrill of creative effort.”
Franklin D. Roosevelt
Catching the attention of your audience with your latest brand video can be difficult. Social media platforms are littered with unsuccessful brand videos. The key to creating an engaging video is to make it relevant to your audience. Read more