Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
Tag Archives: brand storytelling
What The Ancient Wisdom Of Philosophers Can Teach Us About Storytelling
Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
How To Get Your Brand Voice Heard Above All The Online Chatter
In an age of online chatter and endless content your brand voice needs to be heard more than ever. One way to achieve this is to make sure your voice reflects your brand personality and reflects your brand identity. These are the brand elements that will allow your audience form an emotional connection with your brand. Read more
5 Tips On How To Be A Consistent Storyteller With Your Brand Story
What Is A Consistent Storyteller?
A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more
5 Tips For Creating a Micro Brand Video That Creates Audience Impact
A micro brand video or short video is typically less then 15 seconds. While there are no hard and fast rules for the length of a micro video, brands should keep in mind the limited attention span of their audience and the social media platforms they are using. Read more
5 Tips On How To Build Customer Trust With Your Brand Storytelling
Why Customer Trust Is So Important?
Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more
How To Use Your Brand Vision To Tell An Inspirational Brand Story
Inspirational Brand Storytelling
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
7 Tips For Using Video To Build An Audience Connection
Why Build An Audience Connection?
“It is impossible to begin to learn that which one thinks one already knows”
Epictetus
The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more
Why Problem Solving Is At The Heart Of Brand Storytelling
Problem Solving And Storytelling
“A moment’s insight is sometimes worth a life’s experience.”
Oliver Wendell Holmes Senior
The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more
5 Reasons To Tell Your Personal Story And Make A Difference In Your World
Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
Epictetus
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more