“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more
“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more
“No man is rich enough to buy back his past.”
Oscar Wilde
As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more
“All the forces in the world are not so powerful as an idea whose time has come. “
Victor Hugo
It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more
“I am no bird; and no net ensnares me; I am a free human being with an independent will. “
Charlotte Bronte
Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more
“Better a little which is well done, than a great deal imperfectly.”
Plato
Brand storytelling is all about achieving a brand vision. The best brand storyteller will try to connect with their audience. Achieving an audience connection when telling your story is not something that should be left to chance. Read more
“The journey of a thousand miles begins with one step.”
Lao Tzu
Many times in our life we find ourselves having to tell a story. It does not really matter what the medium is, a story is a story. So whether you are sharing a story in a speech, in a blog or in a video the basics of good storytelling are the same and we adapt the language to the medium. Read more
“Great things are done by a series of small things brought together. “
Vincent Van Gogh
With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
Mahatma Gandhi
Christmas videos can provide us with some of the best brand content we are likely to see in any given year. At the heart of the most successful Christmas videos is great storytelling. Read more