Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Tag Archives: brand video
10 Video Ideas For Your Next Brand Video
Great video ideas for brand videos are easy to come about. The key is to make sure they consist of strong storytelling that resonates with your audience. Read more
What 2020 Brand Videos Can Teach Us About Video Content
There are a lot of great brand videos available online. I have decided to put together a list of a few 2020 brand videos that I have found interesting. This list is purely subjective and I am sure if you do a list it would be completely different. It is not meant to be the best of 2020 only a list representative list of what is available at the moment. Read more
Why You Should Know The Purpose Behind Every Brand Video
The best brand videos know their purpose. They are created for a specific reason with an intended audience in mind. They know how they are going to achieve their desired result. Read more
How To Create A Focused Message For Your Brand Video
Why do you need to create a focused message for your brand video?
“It is during our darkest moments that we must focus to see the light.”
Aristotle
The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more
What I Have learned About Video Creativity During Lockdown From These Brands
The last couple of months have been both amazing and frightening simultaneously. Nothing like it will probably happen again in our lifetime. The world paused for a few months and as it starts up again I thought this would be a good time to share a few brand videos that got me thinking about what I have learned about video creativity from these videos. Read more
What Type Of Customer Video Content Do We Need In A Crisis?
Countries are dealing with Covid 19 and the world is holding its’ collective breathe to see what happens next. The reality is that we don’t know what the new normal will be. The present crisis is a time for brands that create video content to stop and think for a moment. Ask yourself what kind of customer video content do I need to create next? Read more
What Video Content Should I Share During A Global Pandemic
Lets be clear there are no experts in video marketing during a global pandemic. I have always had one guiding principle when creating video content and that is to provide video content that helps your audience. Read more
Why Fun Is Often The Missing Ingredient In Your Brand Video Product
There is a lot that goes into planning and executing a successful brand video. Brands take video production very seriously as it is often the cornerstone of a successful brand marketing strategy. Sometimes when planning and executing our next video it is not surprising we forget to have fun. Read more
What Are Your Audience Feeling When Watching Your Brand Videos?
The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more