Tag Archives: brand video

Why Fun Is Often The Missing Ingredient In Your Brand Video Product

 

 

There is a lot that goes into planning and executing a successful brand video.  Brands take video production very seriously as it is often the cornerstone of a successful brand marketing strategy. Sometimes when planning and executing our next video it is not surprising we forget to have fun. Read more

What Are Your Audience Feeling When Watching Your Brand Videos?

audience feeling

 

The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more

Short Form Video Content For A Distracted Generation

Short Form Video Content

 

Why Short Form Video Content?

 

Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more

My Top 7 2019 Brand Videos And What I Learned From Them

2019 Brand Videos

 

As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more

5 Tips For Creating a Micro Brand Video That Creates Audience Impact

Micro Brand Video

 

 

A micro brand video or short video is typically less then 15 seconds. While there are no hard and fast rules for the length of a micro video, brands should keep in mind the limited attention span of their audience and the social media platforms they are using. Read more

The Main Focus Of Your Brand Video Should Be Your Audience

Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

5 Ways To Grab Your Viewer’s Attention In The First 5 Seconds

 

“There is little success where there is little laughter. “

Andrew Carnegie

 

The first 5 seconds of your video are critical to its success. It is a sad fact of life that if you cannot get your viewer’s attention immediately you are probably going to loose them. So what can you do to improve chances of capturing your viewer’s attention immediately with your opening sequence? Read more

7 Tips For Nailing Your Next Video Appearance

 

 

 

“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more

Why You Should Know Your Project Vision Before You Start Your Video Project

 

 

“Vision is the art of seeing what is invisible to others.”

Jonathan Swift

 

Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more