Every year I write a blog about some of my favourite seasonal videos and what they can teach us about storytelling.This year has been remarkable and different by any standard. The 2020 seasonal videos reflect the nature of the year. They reflect the importance of the simple things like family and community more so than any other year. Read more
The best brand videos know their purpose. They are created for a specific reason with an intended audience in mind. They know how they are going to achieve their desired result. Read more
“He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life.”
Victor Hugo
Video projects often fail because they are typically regarded as creative endeavours and are not subject to normal constraints. Every video project needs to be treated as a business opportunity and subjected to the same planning as every other business opportunity. To succeed with your video project you need to create a robust plan that will deliver the required outcome. Read more
“Imagination rules the world.”
Napoleon Bonaparte
Creating entertaining brand videos is not an easy task. Even larger brands can get it wrong on occasion. It is however worth the effort of trying to create entertaining brand videos. Entertaining videos when done well will create content your audience will appreciate and share in their networks. Read more
“It is wise to persuade people to do things and make them think it was their own idea.”
Nelson Mandela
Every brand video without exception is trying to achieve a sale. Not necessarily a monetary sale, it just may be a concept, an idea or simply trying to entertain the viewer. Read more
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
Winston Churchill
Video marketing is becoming more and more important to brands that want to succeed in sharing their brand message. Is not a matter of whether a brand creates video content but how well it does it? Read more
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
Mahatma Gandhi
As I have written many times there is no master blueprint that will guarantee that will ensure video content success. There are however a number of things you can do to ensure your video content has a better chance of succeeding. Read more