Tag Archives: Call to action

What To Do Before You Give Your Next Work Presentation



work presentation

When we are asked to give a work presentation most people see it as a potential problem.  However in most cases it is a chance to improve our career opportunities if planned correctly. A work presentation gives you a chance to shine the spotlight on your personal contribution to the company. The experience has the potential to show you in a positive manner. A work presentation delivered well can impress your work colleagues. Read more

How To Engage An Emotional Response When Telling Your Story


“A work of art which did not begin in emotion is not art.”

Paul Cezanne

We are bombarded on a daily basis with countless stories. Brands, individuals, charities and friends are constantly sharing stories with us. We cannot possibly engage with every story we hear, so only those that touch us in a meaningful way engage us. Usually this is because the story has engaged us on an emotional level. Read more

5 Ways To Improve Your Call To Action On Your Brand Video

“No problem can withstand the assault of sustained thinking.”


Encouraging your audience to complete a successful call to action is at the heart of every brand video. How many viewers take the next step and respond to your call to action is what defines a successful brand video. Read more

5 Ways To Provide Your Story With An Effective Takeaway Message



“My life is my message.”

 Mahatma Gandhi



Mahatma Gandhi had his own personal values, which defined what his life’s message was. While on a personal basis and on brand basis we hope our brand totally reflects our takeaway message in the real world this is not always the case. Read more

Top 10 Tips For Creating Your YouTube Videos



“The value of an idea lies in the using of it.”

Thomas A. Edison



YouTube is still one of the most popular social media platforms in the world with 1 billion hours of content being watched on it every day. Given its enduring success what do you need to do to create successful YouTube Videos? Read more

5 Tips To Help Simplify Your Brand Video Storytelling



“Everything should be made as simple as possible, but not simpler.”

Albert Einstein


Brand video storytelling is all about inspiring your audience to further action. There is no way your audience will be inspired to further action if they cannot understand your story. Read more

The 3 Fundamentals Of Great Storytelling


“Great minds discuss ideas; average minds discuss events; small minds discuss people.”

Eleanor Roosevelt


They say everyone has a story to tell. Not everyone however can tell an engaging story. Great storytelling is an art that can be improved by practice and by understanding what you are trying to do. Read more

5 Reasons To Include Video In Your Marketing Strategy





“The essence of strategy is choosing what not to do.”

Michael Porter


The demand for video content seems to be insatiable. Social media platforms such as Facebook now generate 8 Billion views per day and 5 billion views are generated on YouTube daily. Read more

7 Mistakes To Avoid When Creating Video Content

7 Mistakes To Avoid When Creating Video Content

By creating and publishing remarkable content in a form that educates, informs, inspires and entertains, marketers can begin to build relationships. 

Jonathon Lister


50% of all mobile traffic is now video content. There is no underestimating the importance of video content in your overall marketing strategy. It is therefore critical that your video content stands out for all the right reasons. Read more

How To Create Successful Video Content



How To Create Successful Video Content
If everyone is moving forward together, then success takes care of itself.

Henry Ford



Achieving successful video content is no “mean feat”. Connecting with your audiences is all about creating content that resonates with your audience. Read more