The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Tag Archives: Content
5 Tips On How To Use Humor In Brand Storytelling
“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more
How To Use Nostalgia In Your Brand Storytelling
“No man is rich enough to buy back his past.”
Oscar Wilde
As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more
Why You Need To Entertain Your Video Audience
With so much video now freely available online it is hard to capture your audiences attention. One of the ways to stand out from the crowd is to entertain your audience. Read more
Be More Helpful and Try Less Selling on Social Media
“The power of social media is it forces necessary change. “
Erik Qualman
Sales drive the bottom line for all businesses. It is thus a paradox that social media is all about building a network of like-minded connections that belong to the same tribe. Users do not go on social media so they can be bombarded with sales pitches. Brands that think social media networks are just another place to practice their selling techniques will have little success. Read more
An Appeal For Content Simplicity
“If you can’t explain it simply, you don’t understand it well enough.”
Albert Einstein
Brands and individuals increasingly find themselves becoming online media publishers due to the unrelenting pressure to create more content. Read more
7 Ways Your Brand Can Embrace Creative Storytelling
“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”
Roger C. Schank
Creative storytelling is all about brands using their imagination to create their story in a way that engages their audiences. Read more
The Importance Of Creating Helpful Content
“Stop Selling Start Helping”
Zig Ziglar
The most obvious solution is often overlooked in life. The words of noted motivational speaker Zig Ziglar “ stop selling start helping” could easily be the motto for content marketing. Read more
How To Create Quality Content Using Customer Feedback
“Your most unhappy customers are your greatest source of learning.”
Bill Gates
Having an effective content marketing strategy means you have to deliver quality content. As content publishers you are often asking what should you publish? Where should you publish? What social media channels should you use? Read more
How To Discover Your Brand Narrative
“Storytelling is the most powerful way to put ideas into the world today.”
Robert McAfee Brown
At no other time in marketing history has your brand narrative been so important. Marketing is now about telling your product story. Social media has evolved to the point where your brand story is what now differentiates your brand in the market place. Read more