Tag Archives: Content

5 Tips On How To Use Humor In Brand Storytelling


“The secret to humor is surprise.”



Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more

How To Use Nostalgia In Your Brand Storytelling



“No man is rich enough to buy back his past.”

Oscar Wilde


As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more

Be More Helpful and Try Less Selling on Social Media


Try Less Selling on Social Media

“The power of social media is it forces necessary change. “

Erik Qualman


Sales drive the bottom line for all businesses. It is thus a paradox that social media is all about building a network of like-minded connections that belong to the same tribe. Users do not go on social media so they can be bombarded with sales pitches. Brands that think social media networks are just another place to practice their selling techniques will have little success. Read more

An Appeal For Content Simplicity


An Appeal For Content Simplicity


“If you can’t explain it simply, you don’t understand it well enough.”

 Albert Einstein


Brands and individuals increasingly find themselves becoming online media publishers due to the unrelenting pressure to create more content. Read more

How To Create Quality Content Using Customer Feedback


How To Create Quality Content Using Customer Feedback


“Your most unhappy customers are your greatest source of learning.”

Bill Gates

Having an effective content marketing strategy means you have to deliver quality content. As content publishers you are often asking what should you publish? Where should you publish? What social media channels should you use? Read more

How To Discover Your Brand Narrative

How To Discover Your Brand Narrative


“Storytelling is the most powerful way to put ideas into the world today.”

Robert McAfee Brown

At no other time in marketing history has your brand narrative been so important. Marketing is now about telling your product story. Social media has evolved to the point where your brand story is what now differentiates your brand in the market place. Read more