Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
There are a lot of great brand videos available online. I have decided to put together a list of a few 2020 brand videos that I have found interesting. This list is purely subjective and I am sure if you do a list it would be completely different. It is not meant to be the best of 2020 only a list representative list of what is available at the moment. Read more
The last couple of months have been both amazing and frightening simultaneously. Nothing like it will probably happen again in our lifetime. The world paused for a few months and as it starts up again I thought this would be a good time to share a few brand videos that got me thinking about what I have learned about video creativity from these videos. Read more
“Happiness lies in the joy of achievement and the thrill of creative effort. “
Franklin D. Roosevelt
The art of attracting and keeping your audience comes from being a creative storyteller. A creative storyteller uses their imagination or an original idea to tell a story that will capture the imagination of their audience. Read more
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift
Brands need to become master storytellers and create videos that people want to watch and share with their networks. Creating videos that audiences will engage with is never easy. Read more
“I am always ready to learn although I do not always like being taught.”
Winston Churchill
Video content has become one of the most effective marketing tools available because video is a great way to capture your audience’s attention. Read more
“Happiness lies in the joy of achievement and the thrill of creative effort.”
Franklin D. Roosevelt
Creating and publishing your brand video can be one of the most effective marketing decisions you make today. Video marketing can often be a difficult path for brands to successfully negotiate their way through. Read more
“The way to get started is to quit talking and begin doing. “
Walt Disney
YouTube is still one of the most successful search engines available. It means it is an ideal home for your video content guaranteeing an active audience. Read more