In an age of online chatter and endless content your brand voice needs to be heard more than ever. One way to achieve this is to make sure your voice reflects your brand personality and reflects your brand identity. These are the brand elements that will allow your audience form an emotional connection with your brand. Read more
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more
Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more
“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more
“Success is dependent on effort.”
Sophocles
The story a brand tells needs to be relevant to make any sort of impact on its audience. Unfortunately many brands tell stories that have no relevance to their audience. The best way to tell a relevant story is to establish a personal connection with your audience. Read more
It does not matter how slowly you go as long as you do not stop.
Confucius
No brand story is written in rock, all brand stories are constantly changing and evolving. This leads to the question, when is the right time to review your story? Read more
“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”
Steve Jobs
Short-form video content should be an important part of your video strategy. It is relatively easy to create. It can have an important impact on your marketing outcome as it has the power to engage and motivate your users. Read more
“Innovation distinguishes between a leader and a follower.”
Steve Jobs
A new product video is an excellent way of engaging your audience. Done well it will present your product solution in a way that will appeal to inspire your audience to action. Read more