Tag Archives: Customer Engangement

Short Form Video Content For A Distracted Generation

Short Form Video Content


Why Short Form Video Content?


Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more

My Favourite Video Tips For Creating Brand Videos Of Substance

Video Tips


With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more

5 Tips On How To Build Customer Trust With Your Brand Storytelling



Why Customer Trust Is So Important?



Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more

Why Your Brand Story Should Start With A Purpose




“The secret of success is constancy to purpose.”

Benjamin Disraeli


Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more

5 Tips On How To Use Humor In Brand Storytelling


“The secret to humor is surprise.”



Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more

Do Your Customers Have A Personal Connection To Your Brand Storytelling?



“Success is dependent on effort.”




The story a brand tells needs to be relevant to make any sort of impact on its audience. Unfortunately many brands tell stories that have no relevance to their audience. The best way to tell a relevant story is to establish a personal connection with your audience. Read more

When Is It Time To Review Your Brand Story?




It does not matter how slowly you go as long as you do not stop.



No brand story is written in rock, all brand stories are constantly changing and evolving. This leads to the question, when is the right time to review your story? Read more

5 Types of Content Suitable For Short-Form Video



“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

Steve Jobs

Short-form video content should be an important part of your video strategy. It is relatively easy to create. It can have an important impact on your marketing outcome as it has the power to engage and motivate your users. Read more

5 Tips For Creating A Product Video That Engages Your Audience


“Innovation distinguishes between a leader and a follower.”

Steve Jobs


A new product video is an excellent way of engaging your audience. Done well it will present your product solution in a way that will appeal to inspire your audience to action. Read more

Why Your Customer Values Your Brand Story

Why Your Customer Values Your Brand Story


“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”

Roger C. Schank


Stories shine a light on your brand and help your potential customer decide if they care about your brand. Read more